Search Engine Optimization
When people enter words such as “dresses,” “carryon luggage,” or “area rugs” into Google’s search engine, do you believe that the number one website to appear each time would be the same company? The results to this question will surprise you, and maybe upset you with how unethical a major conglomerate company can actually be.
It’s Friday. Is anybody else hungry? Maybe there’s a nifty little video out there on how to make a decent breakfast sandwich. Did you find it? That’s because videos can be SEOd. We want them to be found, so if we add a video to your site, we can help people find it, thereby finding you!
Don’t you hate it when you’re looking online for the best price on those Dean Duncan Jones talking coffee mugs only to come across search results that, once you click on the link, tell you “Yeah, everybody’s looking for those mugs, but we have a fantabulous Tyler Fraser sandwich guide you should buy instead!”? Well, Google Chrome is about to take care of content sites like this.
Do you check your analytics every day? If not, it would be a good thing to get into the habit of, especially if Google is playing around with how their spiders see your site. Is it the case here since last Sunday? Read and find out.
Our COO once told me that he really enjoys blogs that show folks and companies as being leaders and voices in the industry. I’ve read some of those blogs and, well, they bore me. We have one thing they don’t; personality. That’s why I love news like what I’m talking about today. There’s something satisfying about watching grown adults act like children, especially at bigger companies like Google.
Business owners with new websites might be a bit uncertain whether or not they can compete with another business that’s been on the net for a much longer time and may even be bigger. Do the search engines show a preference, though?
Does anybody actually use their cell phone to make calls anymore? Oh, right. They do, but only when they’re driving or at movie theaters. Chalk another use up for our phones since they can now scan QR codes. Why? Read on.
There’s nothing worse than hearing about something from a friend only to type it into a search engine that delivers a huge number of results about the subject, yet the links contain little to no information about it. It’s a total “grrr” moment, but not unexpected. That’s what some companies excel in; crap content for the sake of search engine results. Welcome to content farms.
We had a pretty good discussion started in the TM blogs last week, but like so many things in life, there was definitely more to add. I wrote down some additional thoughts on H1, H2 and H3 tags and am passing them along to you.
We all want our sites to be a huge hit on the net and rank high in the search engines. Unfortunately, that sometimes leads us to put a little more than we should when optimizing a site and can lead to over-optimization. Can such a thing actually be detrimental? Read and find out.
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