Facebook Advertising 101: Ad Creative

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The power of social media advertising is vast and our clients are beginning to harness it. As with any new business or advertising endeavor, trying …

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How to Optimize Facebook Ads Using Flex Targeting

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Ah, Flex Targeting! Or, as Facebook calls it “Flex-And-Or Exclusion” targeting. What is it and why do you need to use it? You’re about to …

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Use Facebook Instant Articles Like a Pro

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Facebook’s announcement that they’ll be rolling out Instant Articles to publishers of any size has promoted a wave of questions and a conversation that’s left us pretty …

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Instagram: Multiple Account Management is Here!

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No, it’s not a joke. No, it’s not April 1st. Yes, this is real life. For social media marketers, and specifically ones that are managing …

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Social Media Branding: How to Send a Consistent Message Across All Social Platforms

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Prior to the Internet, branding your business was as easy as pasting a logo onto some marketing collateral and buying a few ads. In case …

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