Skip To Content
Line art illustration for Perfect Afternoon
Responsive & flexible

Web Development & UX/UI

Our creative & technical talent is best displayed in our breathtaking custom websites that find the perfect blend of form and function. UX = crafting a User Experience that drives your evolution.

Woody's Traction Product Page
Orange quarter circle
Orange line art for Perfect Afternoon
Orange line curve for Perfect Afternoon

A full-cycle approach through every step of our tested development process.

  • Website development icon illustration for Perfect Afternoon
    WordPress Websites & Software
  • eCommerce website icon with a computer, shopping bag with a smiley face, and a credit card
    eCommerce Websites
  • Icon for user experience (UX) and user interface (UI) research; a computer with a head and a brain with thoughts coming in.
    UX & UI Research
  • A clipboard with a paper of charts and graphs for website development consulting and training
    Consulting & Training
Line art for Perfect Afternoon
Perfect Afternoon Service Web Development Logo

Web Development & UX/UI

Built for a More Functional Web.

Having been around since 1998, meaning before smartphones, everyone-SEO, and responsive websites. With this perspective on the industry, we’ve been able to react and adapt to the ebb and flow of the ever-evolving web. Tact and knowledge (with just the right amount of pizzazz) bolstered by our experience means a more robust solution for your online goals. PA dose not make suggestions – we speak from experience.

Building websites is our passion.

There’s something about an engaging website that makes you stand out from the crowd. Creating a unique presence built to embody a digital extension of your brand is something you can’t get just anywhere.

We take our craft seriously, ensuring we use the best practices with cutting-edge design for any market. We’ve built for almost every industry, from construction, manufacturing, and industrial to medical, entertainment, community organizations, and more.

Website maintenance? Yup, we have you covered.

And it doesn’t stop there. SEO and remaining relevant and competitive online. Whether you need a robust eCommerce site, custom software, or a beautiful new brand experience, we have you covered. PA’s crew gives it their all to make the website of your dreams and, the leads or sales it generates a reality. We’re excited to create our next masterpiece.

PA Developer working on computer

100% Custom Websites

PA prefers to build in WordPress, a flexible CMS, so you can easily edit or add to your website in the future. Now being powered with Gutenberg blocks, your new website redesign will function with more features and less bloat. This keeps Google happy and your website fast, dare we say furious too.

Website development like no other

Metro Detroit Website Development Agency

With WordPress as our guiding star, we can’t wait to walk this path from your current web presence (even if that’s nothing at all) to the top of the proverbial mountain of digital greatness or the top of the search results page.

Working with websites means made-to-build configurators, advanced eCommerce tactics, and incredible branded experiences. We have a few mainstays we live by:

  • Quick website load speed on mobile and desktop
  • Completely responsive
  • Developed with SEO best practices in mind

Work with a partner that navigates your web success from every angle.

Perfect Afternoon specializes in delivering exceptional UX (User Experience) and UI (User Interface Design) services tailored to meet the unique needs of its clients. By focusing on creating intuitive, user-friendly websites, Perfect Afternoon ensures that every visitor enjoys a seamless and engaging online experience. The agency’s expertise in UX design involves conducting thorough user research, creating detailed user personas, and mapping out user journeys to ensure that the website’s structure, content, and navigation are aligned with the users’ needs and expectations. This meticulous approach not only enhances the satisfaction of website visitors but also contributes to lowering bounce rates, a critical factor for improving a website’s SEO ranking. A lower bounce rate signals to search engines that the website is valuable and relevant to visitors, thereby improving its visibility in search results.

UX & UI Design = SEO Effectiveness

PA’s prowess in UI design focuses on the visual and interactive elements of a website, such as layout, color schemes, typography, and button styles. By crafting aesthetically pleasing and consistent designs, the agency ensures that the website not only captures the visitor’s attention but also facilitates an intuitive interaction with the content. This harmonious blend of UX and UI design principles not only makes the website more appealing and accessible to users but also enhances the overall user engagement, which is essential for converting visitors into loyal customers. We leverage our expertise in UX and UI design to create websites that not only look great but also perform well, offering an optimal balance between user satisfaction and SEO effectiveness.

Perfect Afternoon Sales Manager Danielle looking on her laptop computer

Crafting the invisible experience.

When browsing a website often, there will be a thoughtful interaction or guided walkthrough that makes you enjoy your time spent more than usual. The culprit for that little smile as you’re browsing is likely good UX, otherwise known as user experience. 

This is a data and human-driven approach to designing user interfaces (UI), such as websites, apps, and software. Good UX is practically invisible by providing a seamless, intuitive experience. In contrast, bad UX is too noticeable through poor usabilities, like confusing navigation and rage-inducing elements that become glaring on a website or app.

The Importance of UX Testing
  • 54.8

    All web traffic that is mobile

  • 42

    Users that leave sites with poor usability

  • 60

    Users that find eCommerce usability vital

Source: HubSpot's 25+ Web Design Statistics that Are Essential to Know in 2022

UX/UI Research

If you care about your users, you likely want them to have the best experience when using your website. However, that is much easier said than done since “providing a good experience” can seem abstract when looking at its face value. 

That is why we take an approach that consults multiple sources of user data to help us identify what’s working, where there are obstacles, and what might be missed entirely as something crucial on the website. 

Woody's Traction on a mobile phone

Powerful tools to harness information

  • Curated user testing
  • Heat mapping
  • Site recordings
  • Google Analytics

These allow us different viewpoints of the site at varying degrees of intensity, whereas the curated testing will enable us to get hyper-specific about a particular feature or function, and the analytics and heatmaps give us a birds-eye view of user behavior. This gives us a more holistic view of common hangups and obstacles in user experience.

User Interface Design (UI)

UI design is what the user sees and interacts with when they land on your website. It’s vital to the user’s experience and should be something that works so well that your users aren’t even thinking about it. They just engage with it naturally. Not only should it be intuitive but also expressive of the brand it represents.

Coupled with preliminary UX research and testing, the UI of your website is supercharged with logical reasoning that helps guide your users to the most critical information path. This allows a business to make informed decisions about website goals, how customers interact, while balancing your on-brand aesthetics. Why compromise for less?

See the proof in the pudding

Creating Sustainable Epoxy

Entropy Resins

Protecting Michigan's Law Enforcement

Police Officers Association of Michigan

Putting the Action in Traction

Woody's Traction

Our web projects are truly maximized by our monthly maintenance

P.S. We Also Do Consulting!
Monstera leaves illustration outline for Perfect Afternoon