What is Technical SEO?
Technical SEO is anything that affects site performance, like broken URLs or site architecture. Websites that have completed technical SEO are much easier for Google to crawl. In fact, some technical SEO aspects are even included in ranking signals, like site speed and mobile friendliness!
The foundation of a great SEO strategy put into practice begins with technical SEO. If your site isn’t running at its optimal peak, it could affect your rankings and user experience.
Without this solid foundation, it will be challenging to rank even with great content! Before starting any content efforts, your site’s technical SEO should be assessed for any underperforming areas.
What does Technical SEO include?
- URL Optimization
- Broken URL Redirection
- Site Architecture
- Site Speed
- Mobile Friendliness & Usability
- Internal Linking
- Schema Implementation & Issues
- Canonicalization Implementation & Issues
- Hreflang Implementation & Issues
- Indexing & Crawling Issues
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