We believe that if you aren’t running Email Marketing campaigns then you’re missing out on untapped potential to build your brand and increase conversions. Email has evolved into a robust marketing channel with the ability to personalize the experience for users. With the powerful capacity to customize any email, we create Email Marketing campaigns based on each subscriber’s behaviors and interests.
Our custom Email Marketing campaigns include:
- List Management & Growth
- Segmentation & Personalization
- Promotional & Triggered Emails
- A/B & Multivariate Testing
- Reporting & Analytics
Engage subscribers with personalized emails just for them.
Our action based email campaigns focus on sending the right content at the right time. We personalize emails to reflect a subscriber’s purchase history, content preferences, or action they take on your site. Our trigger based emails include:
- Welcome Series
- Shopping Cart Abandonment
Segment subscribers into valuable groups to deliver custom content.
We create segmented lists of your subscribers so we can send emails unique to them. Segmenting subscribers based on their actions, demographics, and interests drives open and engagement rates. Subscribers are happy to receive personalized info straight to their inbox. We create segmentation lists for:
- Signup Date
- Content Interests
- Purchase History
- Email Campaign Testing & Reporting
Email Campaign Testing & Reporting
Before each email is sent, it must be thoroughly tested in order to ensure that it will be delivered successfully and rendered properly in every email inbox and browser.
Each campaign is also tracked using:
- UTM Parameters
- Google Analytics
- MailChimp Analytics
Whenever a link to your website is used in a marketing email, we create a specific URL that will track clicks in Google Analytics (if your website does not have Google Analytics set up, we will provide a time quote for its implementation). This is done in order to track how successful your campaign has been.
MailChimp also offers analytics such as open rate, click through rate, and more. At the end of every month, we create a customized report for you that pulls in all of your campaign information into one easy to read document.
We’re dedicated to ensuring the success of your campaign. Your success is our success!