Defining a Brand Strategy- How to Get Started


Last week I had the honor of speaking at Food Lab Detroit, a great group that started in 2011 with a handful of food entrepreneurs …

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The ROI of Responsive Web Design


Initial Assumptions. I’d like to believe that the vast majority of people know it’s important, if not imperative, to optimize their website for mobile and …

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Crowdfunding: How to be Successful

Detroit soup event via

Crowd funding, as its name implies, is a funding method by which a large group of people make individual monetary donations to invest in a …

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How to Write The Perfect Blog Post

Perfect Blog

The romance of it all.. Are you in love with every word written on the page? Does your post truly have meaning to you? Are …

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Copywriting 101


We’re in a dimly lit room. A hunky guy approaches slowly and starts a conversation: “Hey girl, come here often? What do you do for …

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