Great Web Design Can Earn Organic Links
Website design goes beyond how a website looks to earn organic links. It involves a complex process of planning, developing, and optimizing a website to its fullest potential. A well-designed website not only captures the voice and message of its brand but also offers its audience what it’s looking for. Most importantly, it gets the visitor to do something. Whether that something is buying a product or subscribing to a newsletter, a solid website design establishes a lasting first impression that gets visitors to stay.
But website design isn’t a straightforward process. It encompasses a variety of elements, all of which require individual focus and optimization. All of these elements work together to create a website that is easy to find and difficult to get away from. The end result? An increase in traffic, which establishes you as a trusted source of information. It also helps to increase the number of organic links you have linking to your website.
What are organic links?
Simply put, organic links are backlinks that occur naturally. The ‘organic’ or ‘natural’ aspect of organic links comes from the fact that the websites that link to you did so without you having to ask them to.
There are a variety of ways to build more links to your website. Many people simply ask other websites to link back to their website. Others use a site to buy links to their website. The most popular way to increase links is through guest posting. This means you create content for another website and include a link back to yours. In other words, you trade content for a backlink.
The strategy to earn organic links, however, is an important part of any business’s website SEO strategy. This is because the more organic links you have to your website, the better reputation you have among search engines. Research data found that the #1 result on Google’s search results page has 3x more links than the #2-#10 positions.
Not convinced of their importance? Data also shows that 55% of all pages on the internet have no backlinks. This means that over half of the websites on the internet rank lower than those that do. Simply because they have no backlinks.
Evidently, backlinks are an important factor in the success of your website. Organic links even more so, because they occur naturally and reflect the kind of reputation you have within your niche.
So how can web design affect your organic links? Let’s find out.
How does web design help you earn organic links?
Layout & Appearance
This is the base of any website and the most important aspect of a successful website. Why is it so important? Because first impressions matter. Consider the fact that 38% will stop engaging with a website if they consider the layout to be unattractive. Humans are visual creatures by nature, so the first thing they need to see on your website is an attractive design.
The appearance of your website can be the difference between hardly getting any visitors and consistently getting high traffic. The layout of your website also matters, simply because it dictates where your design elements will go. It’s important to keep your visitors in mind when choosing a layout, as it can make or break their user experience when navigating your website.
This is why the layout and appearance of your website can help you gain more organic links. You could consistently offer valuable information on your website, but if the design is unattractive, it’ll be hard for anyone to convince their users to visit your site.
Attractive website design helps you stand out from the crowd and allows other websites to link back to you with confidence in what you have to offer.
When it comes to web design, usability simply refers to how user-friendly your website is. It’s an important component of web design because it focuses on the needs of the user, as opposed to those of the website owner.
Usability determines how quick and efficient your website is at giving a user what they came for. Fail in this area, and you could lose a visitor forever. This may sound dramatic, but research shows that 88% of users are less likely to return to a website after a negative experience.
A website that functions the way it’s supposed to can make a huge difference in organic links and, therefore, website traffic. If your website isn’t functional, other websites have little reason to link to your content, no matter how good it may be.
While appearance and usability build a solid foundation, content is at the heart of every website. This is because it tells your visitors (and search engines) what your website is all about. If the content of your website isn’t as good as it can be, not many websites will link off to yours.
All the content on your website needs to be clear and easy to understand. From your homepage to your contact form, your visitors should always be able to find what they’re looking for. The more you succeed at this, the more likely you are to earn organic links.
One of the most tried-and-true ways to optimize your content is by adding a blog to your website. This strategy is so effective that businesses who blog get approximately 97% more backlinks than those who don’t.
Anyone can have a blog, no matter the niche. By adding a blog to your website and providing relevant and useful information, you establish yourself as an authority in your niche. This boosts your chances of earning backlinks that are 100% organic.
Web design: It’s all about quality
The design of your website can earn you organic links. How many organic links you earn, however, depends on the quality of your design. Aspects that can seem trivial are more important than you think and can be the difference between a website that blooms and one that struggles to stay afloat. Consider all these components of website design when building your website and watch the number of organic links rise.