Search Engine Optimization
H1s? Easy. H2s? Kinda easy. H3s? It makes one question just how many of these things we need as well as why. And even though there are H4, H5 and H6 tags, we’re sticking with just reviewing the H3 today.
Since we visited H1 tags in our Monday blog, it seemed natural to go ahead and look into the mysterious and often underrated H2 tag. Honestly, I have no idea if they’re underrated or not, but it certainly does make sense to have them as part of your website.
Try as I might to stay away from all things technical here at the Trademark Productions offices, there are days when even I must submit to admitting I don’t know what the heck these people are talking about. H1 tags? Really? What’s that? So I looked it up and figured that since I didn’t know what they were, other people might not either.
True Or False Friday: Will Search Engines See Bolded Words As More Important?
by Kris on 01/14/2011
Pointing out that something is more important in a document is, if done properly, performed in moderation by putting specific words in bold or italicizing them. When it comes to your website, one wonders if that translates over into the search engines so that they, too, will see the same things you do as more important, mainly be recognizing bold or italicized words.
Have you ever heard of Neuticles? Even if you haven’t, you might never have if I hadn’t brought it up. Search engines read your site and read something called title tags. If you don’t have correct title tags that state what your page is about, then it’ll be easy for the search engines to think your page is about something else entirely. Then nobody would ever find out about Neuticles.
We’ve covered two of the major SEO problems so far in redesigning your website. The third entails a pretty large one; content. Because content is so prevalent on your site and has the power to convert visitors into buyers, it’s important to make sure that any content on your old site that was bringing in traffic is carried over to the new site and not messed with unless you know for sure that what’s replacing it can win folks over, too.
I had no idea what a 301 Redirect was when I first heard it. Honestly, I thought to lads around the office were having a bit of fun with me. Not so. The thing is that a 301 Redirect actually comes in handy, especially during a website redesign when old pages can be pointed to new ones so that original traffic isn’t lost when the new site launches.
Content is king, but how much content do you need to be found in the search engines? Is it 10 pages? Is it 100 pages? Or does size not really matter? Read and find out.
Our previous blog gave some suggestions on how to write blogs that will interest your visitors and keep them coming back. Now we want to take things a step further and help you get the search engines to recognize your brilliant writings, too! Read and explore our suggestions with us.
Many folks like to go full speed ahead on new ideas or concepts they hear about, but it’s often prudent to look before you leap. Linking is no exception. Does it hold true that the more links that people have pointing to you on their sites, the better it is? Or is there a little more to it?
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