Websites are great resources to showcase companies’ and brands’ capabilities, service listings, business information, and much more. Websites are sometimes filled with overwhelming amounts of information, so there should be a designated area for website visitors to learn about recent company projects or news.
To help visually paint a picture of the company’s projects, incorporating a portfolio section contextually allows visitors and your target audience to learn about your service compatibilities and the behind-the-scenes of how the end-product comes together.
In this blog post, TM will share information about how to create portfolio pieces, why they are important, what to include, and more. This short, comprehensive guide will help you craft engaging and knowledgeable talk pieces to help book your next client or service.
What is a Portfolio Piece?
First, let’s start off by discussing what exactly a portfolio piece is. A portfolio piece is a body of work that narrates the journey of a completed project from beginning to end. Including images and videos adds visualization, so visitors can see the end solution.
It’s important for companies to include this section on their websites because it helps gain new clients, expands the knowledge of visitors and audience, and provides further insights into your company.
What’s Included?
Since portfolio pieces should focus on the main points of the project, here are some key questions to answer when creating the piece:
What Lessons Did You Learn?
Within the portfolio piece, you should include what you learned from this project as a company. Did you improve your processes? Did you eliminate unnecessary tools that you thought were helpful? Answers to these questions will help readers understand your industry, along with the challenges you faced and how you handled them.
What Aspects Were Done Well?
Share with readers about what you did well within this project. This should fall directly in line with the services that you offer. Remember, this website section can potentially bring in new clients and customers.
Why Showcase this Project?
Share in the piece about why this project is important. Why does this project help you tell the narrative of your company?
What Problems Did You Solve?
Talk about the goals set for this project – did you achieve them? What were the challenges and solutions that helped you to get there? All of this information is vital and helps bring context to how your company handles this type of project.
How Long Should it Be?
Depending on the timeline on the project, all portfolio pieces should include a minimum of 400-500 words for SEO purposes. You can make the portfolio piece longer than minimally suggested, but also consider your readers’ attention spans when doing so.
What a Portfolio Piece Isn’t
While a portfolio piece is very important to help bring knowledge about your projects, a portfolio piece isn’t a catch-all, be-all for everything that you want to include.
When you are outlining the above information for each portfolio piece, it’s important to understand a portfolio piece is not:
An Archive of Every Project Worked On
You should start by crafting the narrative that you want to portray. If some projects are not as strong as others, those projects should be left off of the list. Choose the projects you’re most proud of that demonstrate the narrative you want to share. Remember, quality is better than quantity.
A Photo Gallery
While visual items, like images and videos, are essential to include in a portfolio piece, it’s important to also include written content to help explain the major steps that were taken to complete the project.
A Tell-All of Every Minor Detail
Depending on your industry, there can be a lot of steps from beginning a project to completing it. Every minute detail isn’t necessary when creating narratives for your portfolio pieces. You should only include what is necessary to understand how the project was crafted.
Anything Else Needed?
You know the saying, “I’ll believe when I see it” – this especially true when it comes to showing a product or service visually.
Along with the detailed information you’ve provided within your portfolio piece, visual elements are also critical to include. These visuals support the composed information and allow the visitors firsthand to see and experience what you are describing to them.
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Contact our digital marketing agency today to schedule a consultation appointment with our marketing team. Or, leave a comment below with questions and feedback – we’d love to hear them!
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