Envision Medical Group is an integrated, physician-driven healthcare enterprise focused on consistently delivering high-quality and cost-efficient outcomes leading to a healthier community and individuals. The group includes 10 practices, some with multiple branches, across Oakland County, Michigan.
Envision approached Trademark Productions with the goal of building one parent website that would include mini-sites for each of their individual practices. Their goal was to help streamline the patient experience, make branding cohesive, and keep all resources in one location. Within these mini-sites, each practice needed to have their own company-branded section with their photos and content specific to them - all while under the Envision Medical Group roof.
On top of developing a universal site for all of Envision’s practices, our Design team was tasked with giving the Envision Medical Group a refreshed logo and brand. This included creating a brand new logo and brand book for Envision Medical Group as well as digitizing and cleaning up the logos for their individual practices.
It was also important that the Envision Medical Group site and mini-sites were on a server that could accommodate the amount of combined traffic it would receive while providing the security and protection required for medical businesses online.
- Develop a parent website to encompass all of the practices on one site
- Update and refresh the Envision brand with new logos and website
- Ensure all advanced security and protection for the site was addressed
- Modified the TM Franchise plugin to act as individual subsites for each practice
- Utilized heatmaps to focus the website design on usability
- Installed and configured advanced security plugins to the website
Our Development team was up for the challenge of getting all of the Envision properties on one website. We modified our TM Franchise plugin to allow each practice to have its own branded space on the site. Each practice now has its own navigation that includes services, providers, about, contact, and blog pages. In addition, each practice’s page includes its logo and the ability to schedule an appointment and access telehealth services.
To get a better understanding of how to refresh the Envision brand, our Design team also made use of heatmap data from their old sites. This allowed us to work and observe data from actual users to design a user interface that would streamline their experience. The inspiration behind the rebrand was to make a step towards a cleaner and more professional look. The logo design pulled inspiration from the original but has a much more fresh and professional feel. The brand book was an expansion on this, pulling a great amount of inspiration from the existing parts of the brand.