Pantone COY & 2019 Design Trends
2019 Design Color Trend: Pantone’s Color of the Year We’re bringing the podcast back, and it’s better than ever! TM’s new podcast, 301: The Redirect, kicks off the year with a discussion on 2019 design trends! Join Jailyn, Morgan, and our Designer, Lindsey, as they give their two cents on Pantone’s Color of the Year […]
Three Ways to Optimize Your Site for the Mobile Web
Listen to the latest TM SEO Web Talk Radio Show to learn about the tricks to properly optimizing your company's website for the mobile interface.
Why Pay An Agency to Build and Maintain Your Website
Websites are an essential part of your business operations as it provides company history, details about products and services, location and hours of operation, and much more. Though it’s important to have, it can be overwhelming to choose where to even start. There are several options to build and maintain your website at your disposal, […]
Tips for Traveling & Working as a Freelance Web Designer
6 tips for freelance travelers The world of work has changed at warp speed recently. There is no more reason to look at the working from home or the working from anywhere model. Whether you’re in Michigan or Oregon, your business could and should be with you. Under the current restrictions, it has become increasingly […]
Here, Let Me Translate That For You!
Designer? Developer? Front-End? Back-End? Fullstack? What is this? Are we in Narnia? I am so confused. I just wanted a website. Help! There, there now. It’s going to be ok. TM is going to make it all better. While we like the idea of being in Narnia (we are a legitimate clan of geeks and […]
Choosing the Right Button Shape
Identify the Button Shape Right for Your Website When designing website design comps, I prefer rectangular buttons with rounded corners because of the soft, friendly appearance they have! But we’re going to explain why picking your button style is much more than just picking what you like. Subtle associations come from the subconscious relationships we […]
How to Optimize Images for the Web
Image optimization is a quick and easy way to boost your online presence. In order to get the most out of each image you place on your website, they need to be properly optimized. Optimizing images improves overall user experience by helping speed up page load time. If this sounds daunting, don’t worry – you […]
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Michigan Website Development & Digital Marketing Agency For over 25 years, we’ve always been a web-first website development agency. Perfect Afternoon (formerly known as TM/Trademark Productions) builds custom websites, specializing in WordPress and WooCommerce e-commerce platforms. Each custom website design is crafted specifically for you, adding feature plugins, and custom software integrations. As a Google […]
How SEO & UX Work Together for More Conversions
What good is ranking well in the search engines if users do not click through, or even worse, do not convert? SEO should not stop with keywords. Successful SEO is more than organic discovery. It means exposing sites through organic search with the intention of users converting at the end of their experience. If users are not […]
7 Programming Language Basics
When I first started at TM as an intern in 2013, the last thing I was interested in was learning how to code or understand programming language. Silly for a girl working at a company where Web-Development is our bread and butter. But, I was full-speed ahead, marketing-centric… and that’s all I thought I cared about. […]