2019 Design Color Trend: Pantone’s Color of the Year

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We’re bringing the podcast back, and it’s better than ever! TM’s new podcast, 301: The Redirect, kicks off the year with a discussion on 2019 design trends! Join Jailyn, Morgan, and our Designer, Lindsey, as they give their two cents on Pantone’s Color of the Year and recent 2019 design trends.

Pantone’s Color of the Year for 2019 is PANTONE 16-1546 Living Coral. According to Pantone’s website, this color is an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.

“Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.

In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.

Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.

PANTONE 16-1546 Living Coral emits the desired, familiar, and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.” – PANTONE Color of the Year webpage

Lindsey shares more information about Living Coral as the COY – read her post now!

Additional 2019 Design Trends

In addition to the color of the year, Lindsey discussed other design trends that will see explode throughout the year:

  • 3D Vector designs
  • Parallax: “the apparent displacement or the difference in apparent direction of an object as seen from two different points, not on a straight line with the object” – Merriam Webster definition
  • Logo designs using Helveticazation
  • Bold typography
  • Design and illustration becoming readily available for those willing to learn
  • Increasingly great copy with great designs

Share Your Thoughts

What are your thoughts on the Pantone Color of the Year and the other 2019 Design Trends? Let us know in the comments below.


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