Cabo San Lucas Shuttle is located in one of Mexico’s most popular tourist locations. It provides transportation services to and from the San Jose del Cabo International Airport — also known as the Los Cabos Airport. Additionally, the company offers affordable five-star service and reliable transportation that can be booked online or over the phone.
Cabo San Lucas Shuttle is a current customer with a custom plugin they market with ads. They wanted to reinstall it on a custom domain with a new look and feel that was both simple and mobile-friendly.
Their main website development challenge was to advertise this new website company alongside their parent company. This would help control advertising costs among all the companies while stacking, gaining impression share among them to help ensure that no matter the ad clicked by a consumer, the parent company will get their business. The goal was to create "a store on every corner at an intersection all owned by the same company."
Another website development challenge was to utilize an exact match domain as a marketing tactic. The customer owns a number of geo-specific keyword-relevant domain names. The site needed to target a specific audience/customer base by only offering three select products at specific price points. Additionally, we needed to import data from the existing location database to work with a master Booking Plugin that would be located on the new Cabo San Lucas Shuttle site allowing customers the ability to pick their own transportation and pay online sucessfully.
- Make the website look professional, which exhibits the authoritative vibe of all authentic companies
- Install a custom online booking system with merchant integration and seamless automation
- Import data from the existing plugin to the new site
- Utilized different spatial designs, matched logo colors, and used licensed images
- Created custom metaboxes as the content areas on the website’s backend
- Installed, configured, and launched the transportation website as quickly as possible so customers can complete online booking quickly and the process is seamless into the parent’s company process
For the design, we had the creative liberty to define a logo as well as a color palette for this transportation website. We decided to take inspiration from the colors you would see in the sky during a sunset in the tropics. This yielded a beautiful range of purples and oranges that make the site still feel tropical while also standing out from the standard blue and green palettes you generally see on transportation booking websites.
It contrasted very well with the blue and whites of their other transportation website for the parent company, setting it apart as an attractive and comforting alternative booking option. The logo design was inspired by this color palette, featuring a shuttle with a setting sun in a grouping of palms behind it — again, trying to put you in the space on a tropical vacation. Beyond this, the website design was fairly simple; we picked a lot of relevant images that helped to create the mood we were looking for, as well as created a custom form layout for online booking.
Within the website build, we built a custom dropdown at the top of each metabox section which housed a screenshot from the approved design comp of the site. This served as a reference for the type of content that would go in each section. Along with description text for images, we specified maximum dimensions that guided the client through content insertion. After these upgrades, the client was able to remove the excess data and then begin adding unique content again. Our design and website development changes resulted in a transportation website that was very easy to navigate and provided a simple eCommerce checkout on any device.