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Defining a Brand Strategy- How to Get Started


Last week I had the honor of speaking at Food Lab Detroit, a great group that started in 2011 with a handful of food entrepreneurs …

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How Apps Have Changed Our Lives


Can a mobile application truly change our behavior? It’s an interesting concept to consider.  The way we communicate and socially interact is more or less channeled …

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Secrets to Successful Infographics that Convert

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“A picture is worth a thousand words” The old adage refers to the notion that a single image can convey a complex and intricate concept, …

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Our Fixation with Marketing to “Millennials”


Is it just me or is the millennial dialog getting a little old to you too? We’ve all heard the conversations; I bet some of …

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