Website Traffic Analytics
Website traffic analytics is your most valuable insight when running marketing campaigns. If you’re getting good traffic but no results, or can’t properly measure the ROI of your web marketing costs, then you should start getting your website traffic analytics squared away.
Without accurate data, you can’t understand the effects of all your marketing efforts on your bottom line. We understand the importance of having accessible, clean data to make informed decisions about your campaigns. That’s why we ensure Google Analytics is properly installed and configured, Search Console accounts are set up, and any other third-party software integrations needed to make the right decisions for your business. Contact us to get your Analytics set-up correctly.
Properly setting up Goals, Events, and Filters provides deep insights into the effectiveness of your marketing campaigns.
For every new site we build, we install and configure Google website traffic analytics to collect website data on each marketing channel. We also make sure the proper filters are set up and not blocking any important user activity. Then, we create Events and Goals to track your most valuable user actions.
If your website already has Google Analytics, but it isn’t properly configured, it’s possible you still could be missing out on valuable info. We run Google Analytics audits to pinpoint any issues hindering your data collection and reporting, and they can provide you with an estimate for proper integration and setup.
From here, we connect to Google Search Console. Formally known as Webmaster Tools, Google Search Counsel is a direct, validated connection of your website into Google. It pulls in and displays some great website traffic analytics. It’ll track your websites’ performance and has other webmaster resources.
If you have a website and can’t tell where your sales or leads are coming from, you’re doing it wrong. You should know you spent “x” and got “y.” If you can’t, contact us.
Google Analytics Review & Setup includes:
- Google Analytics & Search Console Audits
- Ecommerce & Goal Conversion Tracking
- Custom Reports
- Events & Advanced Goal Implementation
- IP & Spam/Bot Exclusion
Google Tag Manager
Google Tag Manager (GTM) allows marketers, business owners, and employees to easily update their website analytics without having any website development knowledge or waiting for a developer to make the needed changes. Easily add tags to anything you want to track on your site.
GTM also integrates with third-party tags, like Facebook, Google Ads, and many others, so you can manage all of your tags in one spot.
We can implement Google Tag Manager on your website and train you to efficiently use the platform. We can also manage your website traffic analytics platforms so you can focus on your business.