We would never really hurt an animal, but Google’s recent updates have some cute names, for some not-so-cute circumstances. Google’s Panda and Penguin updates have changed a lot of SEO tactics and hurt a lot of businesses who tried to cheat the system.
Trademark Productions has been doing search engine optimization for over fifteen years and we know the ins-and-outs of every “trick” and best practice. If you think you’ve been penalized by the search engines, it’s important to contact a reputable SEO professional to help you identify if a) you’ve really been penalized and b) how to fix it.
Over the last two years we have helped countless organizations recover from both Panda and Penguin issues, by helping to identify and clean up what they’ve done wrong or could be better. More importantly, we educate these clients on how to do things correctly moving forward. SEO changes every day. Working with someone whose knowledge is even 3 months old can seriously hurt your site down the road.
Many times, we find that our clients assume the worst when they see a dip in their organic traffic, but usually it’s just an algorithmic shift and not a penalty. It’s important to work with someone that knows the difference and can give you guidance before you try to fix something that isn’t broken. If it is broken, we can help fix it or give recommendations on next-steps too.
You wouldn’t try to diagnose your own illness or fix your own leaky roof, would you? Contact a pro and let us help.