Headquartered in Ann Arbor, Michigan, Thetford Corporation is the world’s leading manufacturer of mobile sanitation products for the RV, marine, camping, and truck markets. They pride themselves on making mobile living a more pleasant experience.

The Challenge

Thetford Corporation needed an updated and professional website that conveyed the depth and quality of their products. Bringing their end-user’s experiences to the forefront would show how Thetford’s products help elevate each mobile experience. And, implementing an integrated portal for dealers, with dealer and service locator functionality and easy product registration would elevate the functionality of their website.


The Solution

TM set out to refresh the original Thetford website, equipping it with a better all-around user experience (UX), customized dealer service, and advanced search capabilities. The design of the site was guided by feature imagery – allowing the bold images to speak for themselves. Pulling from the Thetford logo, we incorporated bright blue hues to depict a clean and professional atmosphere. And, since Thetford offers a wide breadth of products to choose from, we made it easy for customers to search for any product they were looking for. TM’s dev team implemented advanced search capabilities and dealer locator functionality for every product, making the customer experience extremely fluid and easy. The resulting new website now offers seamless product search and dealer discovery, with the customer as the main priority.

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