Established in 1985, Swing n’ Slide is America’s first DIY swing set manufacturer and the leading provider of wooden playground equipment in the United States. Swing n’ Slide designs, manufactures, and distributes quality playground equipment and accessories at exceptionally family-friendly prices.
Doing the great majority of their sales online, Swing n’ Slide required a highly functional, responsive, and inviting website to attract the attention of their customers. In an exceedingly competitive industry, they needed a site that conveyed their competitive difference while withholding a friendly and fluid e-commerce experience.
In addition to the updates to their site, Swing n’ Slide was looking for an all-encompassing digital marketing strategy to boost sales and traffic to their site. TM was up for the job and couldn’t wait to get started!
- Organizing a large amount products
- Conveying the Swing n' Slide difference
- Creating a digital marketing strategy
- Utilized playful fonts and product imagery
- Customized a robust ecommerce backend
- Created a fool-proof digital marketing plan
Housing a lot of content while keeping the experience fun, exciting and informative was the goal of this project. The general design direction was led with a focus on customer experience and interaction.
We devised the proper balance of bright color, playful fonts and featured product imagery to refresh the overall look of the site. In order to meet the needs of Swing n’ Slide immense online sales, we customized a robust ecommerce backend, which enabled continuous product modification and the fluid management of customer orders.
To boost online sales to their fresh new site, TM created a fool-proof digital marketing plan that included strategies for Pay Per Click (PPC) advertising, remarketing, Google Product Search, product listing ads and affiliate marketing.