A full service labor organization, POAM was formed to provide every labor related service to police officers- from negotiations, grievance processing, legal and legislative representation to Act 312 arbitrations.

The Challenge

When the Police Officer’s Association of Michigan (POAM) contacted TM and needed updates to their original site, we replied, “Yes Sir!” Before enlisting TM’s help, POAM struggled to keep their website up-to-date, and needed a more user-friendly and organized platform. Knowing the importance of social media they also needed to establish a strong social media presence in order to communicate updates with their audience.


POAM

The Solution

TM created a content management system (CMS) with custom software that allows POAM to organize and control every aspect of their website. We also provided a custom blog, banner management services and implemented online marketing strategies to help them stay connected with their community members. With a highly functional site and improved marketing strategies TM drastically improved POAM’s website traffic, which resulted in improved member involvement overall. POAM’s Facebook is now very active, and the perfect platform to share news, upcoming events, and interact with their members. We look forward to a long partnership with POAM in the future.