POAM is a full-service labor organization that protects and provides its members with improved communication and news, off the clock.
When we first began our partnership with POAM in 2002, their website was simple and featured to-the-point information about the union. They envisioned bigger goals of what their website could be for their members. With the need to connect with their growing membership, we were tasked with rebuilding their website.
From a simple brochure website to the latest rebuild; this law enforcement union now has a robust, fully-fledged news source housing information, important updates, and contact forms essential to members.
We’ve been fortunate enough to redesign and update their website four times to keep up with the trends and evolution of its members. As technology evolves, so should a website, and our relationship has grown steadily as well.
Increase of average session duration
Increase in pages visited per sessoin
Decrease in bounce rate
We’ve been fortunate enough to redesign and update POAM’s website four times to keep up with the trends and evolution of its members. As technology evolves, so should a website, and our relationship has grown steadily as well.
A rebuild that was a step in the direction of more modern design.
A bright redesign for faster access to news.
The first iteration of POAM’s foray into better reaching their audience online.
Since this rebuild aimed to modernize the site, we began migrating the necessary site content into a fresh design. For content with missing styles or shortcodes, we implemented improved layouts with our user-friendly content editor so that the client could make further edits.
The build was primarily inspired by contemporary news sites that offer essential information in a condensed space. We achieved this on the POAM build by utilizing a sidebar that includes a featured Hot Issue and other relevant posts.
We ensured the homepage design adequately explained the product’s positives, highlighting a walkthrough of the software’s benefits to ensure a clear understanding as the user scrolls through the site.
POAM supports its members by promoting the department’s open employment opportunities to their expanded audience to reach a wider applicant pool and have the ability to collect applications on behalf of the departments to assist with their recruitment.
The POAM App makes it easier for members to connect with their department and the latest breaking news with 24/7 access.
This robust, organized blog structure keeps its members up-to-date with the latest breaking news and information pertinent to their community.
