Motor City Electric (MCE) is one of the largest and most well-respected electrical contracting companies in the United States. From design and installation to operations and maintenance, their broad range of services allows for great quality electrical work nationwide.
MCE approached TM with the task of turning their outdated website into a new, innovative and interactive website. The original website lacked engaging features, mobile-friendliness, overall user experience, and high-resolution photos.
MCE wanted the rebuild to encompass these new features while representing their work, reflecting a modern style, delivering great SEO results, and providing easy navigation.
- Complete website design and rebuild
- Highlight strengths and services by showcasing work
- Easy navigation and interactive features
- Mobile friendly & fast
- Built custom, mobile friendly website
- Represented brand tone with copywriting expertise
- Added custom plugins and interactive features
TM crafted a custom and mobile-friendly WordPress website that provides simple content management and implements great interactive features for easy navigation and quick responsiveness. This content management system allows internal staff to update and modify the website and is completely optimized for great SEO performance.
MCE services “The Complete Package” to their customers, so TM helped craft personalized content to reflect their strengths, brand messaging, and tone. Our talented marketing team highlighted specific electrical engineering information to brief customers of MCE’s work. Now, MCE’s What We Do page lists their electrical service capabilities and specialized teams. After clicking on a specialized team, customers can view more projects with the help of a TM customized plugin feature.
The TM team also developed and integrated two custom plugins to provide a one-of-a-kind user experience, mobile-friendliness, and clean organization. Customers can view MCE’s diversity of projects, and prospective individuals can apply for a job while reading about MCE’s culture. The TM Project Gallery and Job Posting WordPress plugins perform with functionality, speed, and agility.
Interactive features are necessities these days when it comes to a website that’ll stand out from the rest. TM ensured that MCE’s new design included multiple interaction areas, such as MCE’s Interactive United States Divisions map. This map allows customers to view featured MCE projects when hovering over a specific state. Since launching the website rebuild, TM continues to provide monthly website maintenance and SEO related tasks.