Jet’s Pizza is one of Michigan’s favorite pizza chains and has grown to become the twelfth largest chain in the United Sates. Famous for its deep-dish square pizza, Jet’s also proudly makes submarine sandwiches and salads that are sure to please patrons everywhere.
Our Challenge
A budding franchisee of Jet’s Pizza, Jet’s Pizza STL, was looking to enter the greater St. Louis market and make their presence known.
Competing against already-established local favorites, they needed a company that could help differentiate their brand from the competition.
At this point in time, Jet’s Pizza regional franchisees were each responsible for their marketing initiatives and the sky was the limit for TM.
- Building a website specific to Jet's Pizza STL locations
- Managing all social media profiles for each location
- Overseeing media buys and advertising budget
- Constructed custom post-types for food offerings
- Customized a calendar plugin for events
- Oversaw social media presence and overall marketing plan implementation
Our Solution
First, TM developed a website that tantalized the taste buds. A fully responsive site that encouraged orders across the board, whether you’re on the go or simply ordering lunch during work. TM constructed a custom post-type for food items, featuring styles, toppings, and crust flavor along with a beautiful product slider that featured every product offered.
Community was very important to Jet’s Pizza STL and they set about orchestrating and hosting events across the greater St. Louis area. So, TM integrated and modified a calendar plugin allowing users to view events and giving Jet’s Pizza STL the ability to add and edit events whenever they needed.
TM’s marketing team got to work building the Jet’s Pizza STL presence both online and offline. We created a strong social media presence, managing all aspects of set up and interaction. TM also took on various media buys, facilitating TV commercial creation, designing billboard ads, and scheduling all of Jet’s Pizza STL’s events. From supporting cancer awareness events to cheering on the St. Louis Rams, Jet’s Pizza STL could be seen all over the St. Louis area. St. Louis area residents all got to taste the magic from Michigan that is Jet’s Pizza!
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