Industrial Control Repair, Inc. supports manufacturing plants with a broad range of services including preventative maintenance and asset management.


Our Challenge

With ICR’s primary focus in robotics, they were unsurprisingly knowledgeable about the technical aspects of development and website hosting capabilities, but needed a partner that could deliver design and copywriting expertise.

  • Bring ICR's design to life
  • Assist in the copywriting process
  • Act as ICR's partner in the development process
  • Brought ICR's website design vision to life
  • Wrote website copy in the appropriate tone
  • Handed ICR full website files and hosting information to go live

Our Solution

TM dove in to the project, completely re-designing ICR’s website and bringing those designs to life. With ICR providing the initial draft of their website’s content, TM worked tirelessly to structure and perfect the copywriting. Careful to stay in a tone that was relevant to the their industry and competencies, the website’s content quality was brought up-to-par with its new design.

As the website’s development reached a stage where the website could go live, ICR took over the website’s files and hosting capabilities. The entire project was a successful partnership – from beginning to end.

Unique Yet Intuitive Design

We displayed ICR's incredible robotic capabilities throughout the website, while keeping UX top of mind.

User Experience is King

With a wide array of content to organize, we crafted guided CTAs, relationships between services, products, and articles.

Crafted with Room for Expansion

With expansion on the horizon, we set the website up for eventual integration with a separate Magento installation.