Great Lakes Wine & Spirits

Great Lakes Wine & Spirits (GLWAS) is Michigan’s largest alcoholic beverage wholesaler. In fact, they service all 83 Michigan counties. When GLWAS approached TM for a website re-design and custom build, we jumped at the project.

In addition to a facelift for the Great Lakes Wine & Spirits website, they needed custom software that could integrate seamlessly with existing internal inventory, customer relationship, and HR systems. It was their mission to bring all of their subsidiaries under a single, online roof.

TM quickly established a relationship with their internal marketing, IT, and executive teams to ensure everyone’s ideas and concepts were represented in the new build.

Our Challenge

  • Integrate website with existing internal inventory
  • Create a new website design
  • Incorporate HR systems into the website

Our solution

  • Created and built a custom website
  • Aided in the copywriting process
  • Integrated all GLWAS' internal systems into the new website

TM designed and built Great Lakes Wine & Spirits a brand-new custom website on the WordPress Content Management System (CMS). Starting with a planning stage, we helped define a new Information Architecture (IA) of their website and worked with their internal teams on a new design concept.

Upon design approval, we aided Great Lakes Wine & Spirits in developing great content for their site, planned out future phases of development for their properties, redirected their old domains for their companies, and made the entire website responsive (mobile-friendly).

In Phase II, TM integrated the new website with several of Great Lakes Wine & Spirits internal systems to help improve usability for the sales team and customers base, as well as to securely access the website’s internal resources from any internet browser.

Product Organization

From wine and spirits, to beer and mixers the website was organized so GLWAS could showcase their vast selection of products.

Company History

Always proud of their company's long history, GLWAS chose to highlight their accolades with a custom timeline and video.

Customer Login

For easy ordering, product status, and more we created GLWAS a customer userface with easy access and navigation.