TM first conducted a full SEO audit for Edward Rose and then focused on a complete website rebuild. Our talented design team went about creating a very visual, image-based user experience that was easy to navigate and contemporary. TM built the new Edward Rose website on Drupal, with several custom software integrations with third-party management services, including Yardi.
TM constructed a completely custom administration area for all of Edward Rose’s properties, property managers, residents, maintenance, events and career listings. A separate portal for residents & Edward Rose management was also created. This allows prospective renters to apply for a rental form directly on the website and current residents the ability to submit event requests, maintenance help and access their leases. Administration can easily manage a property’s floor plans, photos, leasing agreement details, updated background maps on each property and set geo-coordinates for each location. Multi-level user permissions are allowed on the backend to facilitate proper access across 60,000 apartment units, 160+ locations, four divisions, and corporate.
Post-launch, TM continues to provide monthly maintenance and technical SEO for Edward Rose. We have consistently increased organic rankings and indexation of the new site.