Innes & Lotito, P.C. is a certified public accounting firm located in Macomb Township, Michigan started by Jerry Innes & Mike Lotito in October 1992. While CPA Nerds doesn’t perceive themselves as being a company that is overly serious, stiff, introverted, or lacking in personality, they are still nerds at heart.
Longtime clients of Trademark Productions, CPA Nerds came to us in hopes of creating more content to promote the Nerds’ knowledge about taxes & finances in a fun, refreshing way. They wanted to provide more value to their customers while simultaneously expanding their online presence. TM got to the drawing table and came up with a creative solution.
- Create content to show off the Nerds’ tax knowledge
- Provide outlets for engagement with CPA Nerds' clients (current and potential)
- Expand upon and add value to the CPA Nerds brand
- Write, produce, and publish branded videos to educate clients
- Publish blog posts regularly to the CPA Nerds website
- Curate monthly newsletters
When CPA Nerds came to us with this project, TM brainstormed the crazy idea of starting a puppet show. Not just any puppet show, though: a zany, informational, and, albeit, nerdy puppet show curated for the internet. We generate videos of the show that are 1-2 minutes in length and educate CPA Nerds’ clients about tax tips, how to use their online portal, and more.
On top of creating educational videos from start to finish, TM also creates blog content, manages the CPA Nerds social media, and sends out monthly newsletters to CPA Nerds’ clients.
Creating regular video content is new to both CPA Nerds and TM, and thus came with a set of challenges. As a result, TM has a streamlined process for creating web video content, and plans to expand our operation for TM itself and other clients in the near future!