Cotterman Company was established in 1925 in Chicago, Illinois. In the mid-1940s, Cotterman introduced the rolling steel warehouse ladder, a form of rolling staircase designed to access nearly anything out of reach in industrial or commercial environments. Gradually, rolling ladders became the core product line and Cotterman became the brand the industry associated with quality rolling ladders.
After successfully optimizing their primary website, cotterman.com, Cotterman wanted TM to build an ecommerce website where they can sell replacement parts for their products. The design needed to be fresh and new, yet stay within the same brand guidelines as their existing catalog site. The ecommerce site also needed to integrate with Cotterman’s existing administrative and logistical processes, like shipping, accounting, customer account management, inventory management, and more.
- Design and build an ecommerce site that follows Cotterman’s branding
- Integrate with Cotterman’s existing administrative processes
- Provide a unique user role for managing the store with limited WordPress permissions
- Opt-in checkbox at checkout for Mailchimp mailing list subscription
- Automatic drip campaigns for abandoned carts
- Integrated with UPS, Mailchimp, Braintree, and Avalara
TM built the Cotterman Store website using WooCommerce, our preferred ecommerce plugin for WordPress. WooCommerce seamlessly integrates with UPS, Mailchimp, Braintree, and Avalara, giving Cotterman all the functionality they need.
The new website also uses logic when users abandon their carts and automatically sends them an email reminding them where they left off. This not only increases conversions, but it also helps Cotterman see user behavior on their website and collects data they can use to further improve user experience later on. As Cotterman’s introduction to ecommerce, this site opens up many opportunities for the company to generate sales online while also collecting data about their customers.