The Cassie Hines Shoes Cancer Foundation is a 501(c)3 charity. Named after Cassie Hines – an inspiring, intelligent, and strong young woman who lost her life while fighting cancer with grace and tenacity.

The Challenge

Today, the Cassie Hines Shoes Cancer Foundation aims to support young adults in similar situations by providing peer support groups, scholarships, financial assistance, guidance, and a place to feel understood.

The Cassie Hines Shoes Cancer foundation has one mission: support young adults diagnosed with cancer from the beginning of their battle to life beyond cancer. It was important to design a website that would speak to those fighting cancer, their families, and their peers. Their website needed to be a friendly and welcoming resource that conveys who The Cassie Hines Shoes Cancer Foundation is, the importance of their mission, and their message as a whole.

Cassie Hines Shoes Cancer Foundation

The Solution

Inspired by the tireless efforts of those at The Cassie Hines Shoes Cancer Foundation, TM dove headfirst into the project. TM crafted a fun, bright, and exciting new design that combined the current logo’s elements with vibrant, inviting colors, and playful typography. In order to make signing up for the foundation’s many annual events, we built a custom event and booking plugin. The website also helped young adults find information about yearly Sample Camps, view photos of camps from years past, and request information for signup. TM’s developers also implemented an e-commerce solution for people looking to purchase products, donate to the cause, or sponsor a travel backpack. Now, more than ever, visitors are encouraged to get involved, share their experiences, and become part of the Cassie Hines family.

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