Aunt Mid’s is a family-owned wholesaler, processor, and regional product distributor who introduced fresh, convenient, and healthy eating to consumers via packaged produce. Over 50 years ago, Aunt Mid’s started its product line with spinach and has grown to include a variety of delicious, fresh, and precut product.

Aunt Mid’s approached TM looking to revamp their online presence with an intuitive display of their products and information.

The TM team was tasked with designing and building a site that emphasized the freshness of their products, allowing wholesalers, retailers, and consumers to review product information and packaging prior to purchase.

Our Challenge

  • Create a bright website design
  • Develop strategic product organization
  • Give wholesaler access

Our solution

  • Built an easy-to-navigate website
  • Showcased fresh produce beautifully
  • Created a bright website design

In designing the Aunt Mid’s website, TM’s team looked to harness the unique characteristics of their already well-known and recognizable brand. In doing so, we placed an emphasis on the products themselves and their natural, wholesome beauty.

The resulting design was fresh, colorful, and modern – the perfect nod to all Aunt Mid’s has accomplished so far. The website is very user-friendly, and focused on the integrity of the produce.

Bright Design

The vibrant colors of Aunt Mid's website gives a bright nod to their fresh produce and delicious products.

Retail Products

Through simple design, the website clearly organizes and shows each retail product that Aunt Mid's offers.

Food Service Products

We have to assume Aunt Mid's will ask for your business by saying, "Lettuce be your food service provider!"