Local SEO Strategy
Local SEO is essential for businesses that depend on foot traffic for revenue and leads. Whether you’re a small business or an enterprise with many locations, you can’t ignore your local SEO efforts. At TM, we ensure your local customers can find your retail location with the correct business information and content connecting you to your local customers. Local SEO includes:
Google My Business
Maybe you haven’t created a Google My Business page. Or you have multiple pages that you can’t manage. Whatever the case, we create, review and update your Google My Business page to ensure yours have adequate coverage in Google Maps.
Local SEO Citations & Directories
If your business is listed online on multiple websites, it’s important that your correct business information is shown to users. We check how your business is being represented, reviewing your business name, phone number, and address so they are all accurately reflected in your listing.
Local SEO Reviews & Testimonials
Consistent business information will get your website found, but positive reviews will get locals to choose your business. If your business doesn’t have reviews, it’s important to focus on a way to lead customers to the review process once they have interacted with your business. TM can help you establish a review process and if you have negative reviews we can handle combating and correcting these too with our reputation management services. (view some PubCon Presentations on Reputation Management from our CEO, Dwight Z)
Local SEO Content
Depending on your business, you should have different types of listings and content to satisfy your potential customers (and search signals). If you have multiple locations, users should be able to find the location closest to them on your site. We work with you to understand what content is needed to enforce your local presence. Combining a local SEO strategy with social media management creates hyper-local content that users are attracted to and can share across social platforms!