Using SEO for lead generation and increased sales

Every business needs sales and for sales, you need to generate leads. In the modern world, the best and easiest way to increase leads and get quick sales to boost is through building up your online presence – even if your business is not in E-Commerce.

So how do you build your digital presence? Well, there is a lot more to it than a few social media posts a week. SEO (Search Engine Optimization) is perhaps more important than your social media reputation, as anyone searching for a service or business online will likely head straight to Google. If you are not using SEO already, you could be missing out on a huge chunk of sales.

With that in mind, this ultimate guide to increasing sales through SEO is your golden ticket to greener pastures and more quality lead generation. Search engine algorithms are constantly changing, making the world of SEO complicated and somewhat stressful. But we are sharing futureproof tips to help you get started.

SEO for lead generationDo not neglect keywords

If you have previously looked into SEO, you will know that keywords used to be the be-all and end-all. While the focus no longer lies on this particular tool, they are still useful to incorporate into a larger SEO strategy.

Keywords help customers find your business, and there are plenty of places you can implement them to help your business be picked up by search engines.

Relevant words and phrases can be incorporated into your on-page content and blogs, URLs, emails, and metadata. You can also usually add keywords into your alt-image descriptions to help search engines read what the image is about.

To start your keyword research, set up your site with Google AdWords to find out the short-tail and long-tail keywords that have high conversion rates.

Create great content

As mentioned above, the easiest way to implement SEO into your business page is through content, but only highly relevant and valuable content will work. Everything from infographics and videos, to blogs and e-Books, are categorized as content – meaning you could quickly be adding a huge amount of work to your to-do list. That is where SEO agencies like can help. They will take control of creating content for your website, as well as content for other sites to redirect people to your business.

Content curation is basically a full-time job, and not necessarily something you can dedicate your own time to. Plus, you might not be able to afford to hire an in-house content creator – which is why SEO agencies are a great option.


Recently, using local SEO has become hugely significant in providing more visibility to relevant audiences. 70% of people who search for local businesses will visit – meaning this is the best way to get customers through your door. By incorporating more localized SEO into your site, social, and business pages, you will be attracting all the right people from all the right places.

SEO is key to your business’s success. By increasing your visibility through via search engines, providing customers with relevant content, and targeting clients within your actual area, you will be on the road to better leads and higher sales.

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