5 Email Automation Tips to Boost Your Online Marketing Efforts
Emails are great for nurturing and building relationships with your customers, generating leads, sales, etc. Despite its efficacy, however, it’ll be a huge time-suck for you if you send your emails manually.
To improve your productivity and get better results out of your email marketing campaigns, you need to leverage automation.
Email automation lets you set up and deploy personalized, engaging email marketing campaigns that can almost run by themselves, saving you a huge amount of time and effort.
Set a consistent schedule
If you’ve figured out the best day and time for sending your emails to your contact list, then stick to it. A consistent schedule tells customers when to expect your emails, improving your click-through and open rates.
It will also keep you from scrambling to create and deliver your marketing emails. This helps you avoid missing out on sending email marketing campaigns with great potential for engagement and conversions.
Similar to how you would utilize employee scheduling software for your small business to streamline to deploy staff, use email automation tools to plan and schedule sending your marketing messages easily.
For instance, if you have a HubSpot account, you can schedule as many emails as possible within your Gmail account.
After creating your email, click the Gmail compose window’s schedule icon and select or set a time and date.
In this guide, we’ll look into five email automation tips that can help bolster your email and online marketing initiatives.
Your scheduled emails are saved automatically as drafts, so you can update or edit them before the scheduled delivery date.
Automatically scheduling email delivery is helpful for calendared events such as virtual summits. You can systematize sending regular pre-summit reminders, payment acknowledgment messages, post-registration details, and a lot more. With numerous concerns for managing your summit, email automation will greatly relieve you of these tedious communication tasks.
Establish a regular email delivery schedule to save you time and effort in the long run and regularly engage your subscribers.
Use compelling calls-to-action
Ensure your automated emails have a call-to-action (CTA) that tells your subscribers what to do next and encourages them to act on your offer.
Make your CTA highly visible within your email content using a button color that contrasts with its background.
Include short but compelling action words such as “Order,” “Buy,” or “Get now” and ensure your CTA indicates the potential benefits customers can get from acting on your offers.
Keep in mind that creating compelling CTAs on your newsletters can boost your SEO. For instance, from your automated emails containing snippets of your blog posts, you can direct subscribers to your website and increase your site traffic. For more clever SEO strategies to integrate with your email marketing, consult resources and experts such as Paul Teitelman. You’ll gain access to services such as keyword research, link building, local SEO, and more.
Additional tip: Add an email signature to your automated marketing emails. This helps you brand your message, reinforcing who you are as a business.
Use signature generator tools such as Wisestamp that lets you draw a handwritten signature using your touchpad, touchscreen, or mouse, then download it for free.
An email signature can help build trust with your contacts, encouraging them to act on your offers and buy your products.
Segment your list
Email contact segmentation allows you to get up close and personal with your subscribers.
It lets you sort your contacts into targeted groups, making it easier to send them personalized email campaigns and gain winning email marketing automation results.
Deliver the right emails to the right audiences at the best time by segmenting your contacts based on their demographics, preferences, and behavior.
Learn from these segmentation tips to help optimize your automated email marketing campaigns.
- Segmentation by interest. Know your customers’ interests and use that information to strengthen your relationships, sell more, add value to your offers, and increase product usage.
For instance, you can segment audiences based on the pages they visited and engaged with on your website. If your subscribers read your blog, segment them based on which blog they read and use link triggers to send them related offers via email automatically.
- Segmentation by engagement. Grouping your contacts based on their engagement levels with your email campaigns helps you target them with exclusive offers or incentives as appreciation for their loyalty.
It’s a great way to motivate them to engage with your brand and act on your email marketing offers more.
Most email marketing platforms offer essential audience segmentation features, but they might not always allow you to segment as specifically as you want. If they do, they might cost more than you’re comfortable paying.
One solution is to build your own app designed to customize your audience segmentation as specifically as possible.
Plus, a tailor-fit solution can easily scale with your email marketing efforts, without the added cost of paying for more when your contact list grows.
If you build your app using Microsoft Azure DevOps, run frequent, automated backups with Backrightup. It’s a reliable service that helps protect your app’s code and data from server crashes, accidental deletions, and other issues that cause you to lose your data.
This keeps your data secure while saving you from performing manual, time-consuming Azure DevOps backups.
If you still have a small mailing list and wish to widen it, consider reaching out to large audiences on social media. You can do this fast by buying Instagram accounts, for instance, on secure marketplaces such as Social Tradia. Once you’ve gained access to these influential profiles, you can invite the users to subscribe to your emails.
Start segmenting your subscribers the minute you capture their email addresses to streamline implementing your automated email marketing campaigns, increasing your conversion and sales opportunities.
Personalize your campaigns
Automating your email campaigns doesn’t mean sending your contacts generic email marketing content that sounds like it was created by a robot.
Most subscribers want to feel like they’re interacting with a human to make their experience with your business more personal.
Make your automated email content more natural by including personalization elements. One of the easiest ways to do this is to use your contacts’ names in the subject lines.
When customers see their names on the subject line, it can make them feel special and acknowledged, which helps you nurture relationships with them.
Besides your email subject line, use other personalization strategies across your email newsletters.
For example, the digital music service Spotify sends you emails that notify you when artists you’ve liked or listened to on the app release new music.
Email automation personalization strategies such as this show that your brand goes the extra mile to send subscribers personalized content, boosting your audience engagement rate and, in turn, your sales.
Besides your marketing messages, personalize your customer service emails to improve your quality and the client’s experience with your brand.
Establish efficient workflows by integrating customer service email management software into your processes. This streamlines delivering personalized, memorable customer service experiences for your clients.