Your Company Preception Online
The way the public perceives your company will play a crucial role in business growth and overall revenue potential. Consumers want to spend money with reputable organizations that are already well established and credible, whereas you will find it a lot harder to secure sales and increase profits if consumers do not know or trust your brand. Creating strategies to boost your online image should, therefore, be a top priority for every business owner. With this in mind, here are some simple ways to improve your online image quickly.
Boost your green credentials
There is currently a lot of pressure on businesses to become more sustainable and reduce their carbon footprint. Global warming is a hot topic and many consumers want to minimize their environmental impact by supporting eco-conscious companies. A recent study found that 70% of Americans think it is important for brands to be sustainable and up to 69% of consumers will pay more for green products. Creating an eco-friendly business and switching to sustainable practices can, therefore, be an effective way to improve your online image and attract new customers. Fortunately, there are dozens of ways to boost your green credentials. Here are a few ideas:
- Use renewable energy instead of relying on energy that has been sourced from fossil fuels such as coal and gas. You can also install solar panels on your business building as a visible way of showing your support for sustainability. Switching to green energy will lower the carbon footprint of your company, enhance your brand image, and should also save you money on energy costs.
- Adopt digital processes in the workplace and try to avoid the use of paper and physical documents when possible. Storing information electronically helps the environment and also increases data security levels.
- Create a quality recycling program in the workplace and encourage staff to follow green policies by offering incentives and rewards to the greenest employees.
Provide quality customer service
The way you interact with customers will have a significant impact on your online image. You must remember that negative feedback travels quickly in the digital world and can have a serious long-term impact on your business. With that in mind, you must invest in customer service and develop a company culture that focuses on delivering excellent customer service. Luckily, there is a great selection of technology and software available to improve customer experience. For instance, you can use customer analytics and data to gain valuable insight into your audience and to identify ways to improve your customer service. According to CDP vendors ActionIQ, “This information can be used to deliver memorable customer experiences and drive loyalty and growth.”
Hire a professional content creator
Content is key when it comes to building your online image. High-quality content will boost your search engine rankings, drive traffic to your site, and ultimately, increase sales and profits. Hiring a professional content creator is a simple way to ensure that you have an effective content strategy in place. An expert content creator will have the skills required to produce engaging content that is relevant and SEO optimized. This will ensure that you get the best possible results from your online marketing strategies.