Best Marketing Tips
Many would probably say that now is the right time to start an online business. People are spending time on the internet more than ever because of the ongoing pandemic, and it is no secret that shopping online is the only way to get certain goods and services.
At the same time, the continuous growth of the eCommerce industry does not guarantee immediate success. Even if you have a great idea, you will still need to work hard on a business promotion strategy.
The marketing tips below should work as a guideline for those who are still relatively inexperienced with digital marketing and would like to learn more about it.
Tip #1 – Custom Merchandise
Custom merchandise continues to be a good marketing ploy to raise brand awareness and attract potential clients. Businesses can use digital printing technology and put their logos or slogans on products like t-shirts, caps, hoodies, or face masks. The merch works so long as you find ways to share it. Live events, complimentary gifts, or giveaways on social media are some of the examples.
If you want to make the most out of print on demand, get in touch with Printify, and establish a partnership. You will not have to worry about warehousing or shipping as the supplier will manage that. Your work will revolve around customer service.
Tip #2 – PPC
Pay-per-click marketing (PPC) is underused by some brands. It seems that they emphasize other means of advertising.
If nothing else, PPC can be a neat addition for the sake of variety. A flexible marketing strategy could be just the thing that you have been missing.
You pay for clicks on ads rather than impressions. Research your niche to find relevant keywords. Also, make sure that you focus on ad copies because they will play a prominent role in persuading people to click on the ads that redirect to landing pages, otherwise known as your online store.
Tip #3 – Email Marketing
You may not have a list of emails ready right away, so start with a plan to collect some first. Install a plugin that automates the email collecting process. Then, give website visitors a reason to subscribe. It could be a one-time discount or free shipping on their next purchase. Newsletters are also common, but coming up with interesting content for it on a regular basis can be difficult, particularly for eCommerce niches.
Once you have a sizable email list, create copies with call-to-action, and send our promotional messages. However, do not spam the subscribers because it will lead to people unsubscribing or even reporting you for spam.
Tip #4 – Sponsored Content
Get in touch with bloggers and find out how much they charge for a sponsored blog post. If a blog has high domain authority, a backlink will boost your SEO in addition to redirecting some blog readers to the website.
There should be a plethora of bloggers who would like to publish fresh content on their website and receive payment for it.
Tip #5 – Social Media
It is no secret that social media is one of the cornerstones for a successful online business these days. Facebook, Instagram, Pinterest, and other platforms that boast of having millions of users provide an opportunity to leverage audiences and get more customers.
As for how you can accomplish that, it depends on your approach. Some brands like to organize giveaways and aim to go viral; others focus on content quality and follower engagement. Ad campaigns are also worth a shout.
The bottom line is that you need to invest a smart amount of resources and get what you can from social media websites.
Tip #6 – Influencers
Influencer marketing is not as simple as one might think because finding the right personality who can promote your brand takes time. And even if you find the right candidate, you will also need to persuade them to cooperate.
When you do find the right influencer, try to maintain good relationships with them, especially if the first promotion brought you many customers.
Tip #7 – SEO
It is likely that you do not have enough SEO experience to run a campaign yourself. Thus, you will need to hire someone who can take proper care of search engine optimization on and off the page.
SEO results take time to show, but the effort and money invested are worth it when you want to create a sustainable and thriving brand. After all, organic traffic from search engines is worth more because people find your site after typing in relevant keywords with the intent to buy products or services.
Tip #8 – Podcasts
Podcasts are a popular modern form of entertainment. If there are podcasts relevant to your niche, you should not hesitate and ask for an invite. You can talk about yourself and the business, share your experiences, how you got where you are, and what you are working on next.