Digital Agency Interviewing Tips
The “web” is what we build and market businesses on, or in. It’s evolved dramatically and we’ve had to navigate this however, many principals remain the same. If you are interested in scoring some digital agency interviewing tips then read on.
After more than 20 years in the agency biz, I’m comfortable saying I’ve lived through a lot. Landing big accounts means big billings, fast scale, and revenue growth. We’ve managed millions in ad placements and built some really amazing software. I’ve not been afforded the feeling of landing a $150 million account (we’re boutique). I’ve also never had to hand out 45 pink slips after a large client killed a contract. We’ve won projects from a competitor, we lost some too. I’ve watched many 2-3 person teams grow up fast as a competitor and I’ve watched many take a run and close. Two sides to every coin, right?
I’m proud to say we’ve survived since the early days of the web. But it’s really nothing to brag about. We still continue to go on because we love doing what we do. We’ve been told our value is our experience, reliability and customer service. We’re honest and these allowed us to thrive.
This all starts with the interview
We hire when it hurts (that was an expensive, learned trait). We test everyone, get a good grasp on if they fit our culture. We’ve evolved over the years and still rely on the gut response. Does the hiring staff feel good with this person? Will they mesh with the current staff? How will they present with a client? Do they “get” the agency life is about given and take?
We also give chances. We don’t take lightly to excusing a staff member. Empathy drives this to seek answers. Where are we wrong? What could we do better? Can we coach up? We have a process for this and it works pretty well.
Ultimately when someone is excused from TM they’ve made this choice. No matter if they make the call or we do the employee owns that decision. On our end, as with many employers, it comes to a business decision. Those are complex but, they come down to how that person fits the culture and makes the machine hum (hint: we kill predatory cancer fast; the longer you keep it around the more it infects and spreads).
My three P’s
History has taught me about the web and SEO business. The longevity of a client is as good as their perception of ROI (return on investment). If we are lucky we’ll be able to manage that to 90%. The other 7% is on them: internal processes, people and their own financial feasibility. That final 3% is the mess of ad platforms, plugins, software updates, skewed data, and unknowns.
We choose to invest as much as we can in controlling what we build and advertise for a client. Our guiding lights are four principals:
The 4th is a mantra but drives all that we do at TM. “Who does what by when?” This is what I teach every staff member and embed into their daily life. If you attack every task by answering this question you can successfully conclude it. “Lisa will gather the digital assets from client X by Y and give them to Z to have them prepped for the website beta on Friday.”
It’s got the detail and is complete. If you leave it open then you assume it’s going to get completed. Keyword there is assume: makes an ass out of you and me. We don’t want this.
Many businesses operate under this premise. Airlines, logistics companies, and doctor offices. Now, are they always on time? Of course not but, they follow a process to go back through the who does what by when. This is living and breathing.
People: where it starts
Who a person is, what they stand for and how they demonstrate is everything. We all have our flaws but we teach people how to treat us more time than not. What makes the “right” person depends on a number of factors. A few traits that come to mind that make a perfect person in any position are honestly, friendly, calm spoken, they smile and use logic rather than emotion when tackling a problem. If you have these traits you are 80% there.
People are good at being protective and private. I am. There are things about me I don’t care to share with anyone. I’m imperfect and make lots of mistakes. But I strive to show up as I am, be consistent in how I do and cognizant of my participation in the teams’ goals here at TM. I look to be better all the time and I expect the same of others we employ in our family.
You know who you are. You know your flaws and what makes you good. Make the best and bring that into the office. Yes, of course, we all have bad days. a string of no sunshine and challenges in life. Those can’t be who you are all the time. And you can only fake it for so long.
We get this. We have an open-door policy, after-hour availability and many ways to seek help, understanding or resolution. What we cannot fix are your personal issues, sinister ways or immaturity. Those can be masked but unfortunately, you can’t hide them forever. They’ll creep out and eventually with comfort, will be released for your coworkers to see. Likely they will be your demise, at work and in life so get working on them.
Processes drive the world
Mass of confusion. So many businesses dip in and out of this. You play a part or are victim to a disaster or circumstance. How you handle any task (everything in life is a task btw) is how you are graded on the end result. Fender benders. Misspelling on a printed piece for a client. A 400 error on that website. These all result from a process taking place. It’s this same process that continuously needs to be refined to make a better product. Make it faster, with more profit.
This could be a route home from work. How you clean your home or manage finances. The logic considered, people involved and the desired outcome against a timeline. At TM we aim to have processes for everything. They continuously evolve as “things” change. Some even die. There are better mousetraps and we realize this. You, the trusted staff member are expected to bring your opinion to the table. Be ready to have it challenged – for the better of the company, the product, for our client. In the end, we all want the win. A better process means clear directions, the desired result and a timeline to get there.
Products are what we build
How we live and make our bread. TM builds software, makes it pretty and functional so our customer’s customers on the internet want to interact and do business with them. This is complex yet simple. This is what customers come to TM for.
If we do not build a functional site something in the process was broken. Could have been an htaccess file comment, a server setting, misspelling on a digital ad, incorrect ad campaign setting, bad conversation tracking on a confirmation page or a module conflicting with custom code. Sure, we are guided by the representation of another product we integrate. What is given to us that is not our responsibility, what vendor provides to us to integrate all can cause a problem. No matter, we need to determine where it is and potential solutions or options to present. This is our obligation to any client and it is all to be done in a timely and affordable manner. This is what clients pay for and makes us attractive to a new one.
As you may have guessed these products are built by people that work in multiple layers of processes. There it is, this is the machine and what makes TM who we are.
Asset vs Liability
Before you go to an interview consider the following. In any relationship, there are a few stages that you will go through. The initial excitement and the following honeymoon stage. By this time some more comfort is established and you get a good idea of who each other is and what to expect. The same happens in every job or relationship you will enter in life (pro tip: appropriately show all the assets you bring to the table professionally).
From the employers’ perspective, you are ultimately a liability but they want you to be an asset. The differences between the two are something really important to understand early in life. What do you have that makes them or someone gets what they want? If you are a machine operator and understand how a machine works, how to fix it and it makes the employer money, you’re an asset. If you are just an operator with skills they can teach to a replacement in a day then you are a liability. Your performance now needs to outweigh your costs.
If you are reliable, pleasant to be around and contribute to a good environment and can be trusted with clients’ best interest then you are an asset. If you are a producer but have a crappy attitude, come in and leave early, waste more time and cause grief you are a liability. Even if you do great work your not productive or reliable and will be a liability in the employer’s eyes.
It’s the employer’s responsibility to provide the wall for you to place your ladder on to climb and seek more things in life professionally. Don’t be complacent with sitting on the steps for prolonged periods – climb!
Learn this fast. Be an asset. Always keep moving your value to the asset line – you’ll keep the cards in your favor. No one wants liabilities because assets make them money!
Believe or Leave
I cannot lay claim to that saying. I read it somewhere and it stuck. Now its another mantra along with “who does what by when”. To me, it basically means you need to believe in what TM stands for. You need to be a participant in making things work here. This includes being the best you are, contributing to productivity, better processes, and a positive culture. If you can’t, it’ll show and the inevitable happens.
Every person has motivators and a timetable. There are a variety of reasons why a person will stay or go, same with clients. Some we can control, some we cannot. This is part of the gig.
Digital Agency Interviewing Tips
I started this article with only this really in mind. We’ve done our share of interviews and 90% do not make it to the 2nd consideration. Utilize these tips, no matter where you interview to keep you closer to a new gig and more importantly, placing you in the asset column of your new employer. Here are my Digital Agency Interviewing Tips:
- Are you really qualified to get an interview? Did you overstate your qualifications? If you did and made it to the interview be ready to have them discussed and challenged. The last thing we both want to do is waste each-others time. Do you have grit? Now is the time to do your presentation and show why investing in you will move you to the asset column quickly.
- Show up early. Take the time to scope the location out. Do you need to be mindful of traffic for that time of day? Do they have parking or do you need to pay in a lot or bring quarters? Can you locate them on Google Maps?
- Be presentable. Be appropriate-dressed and most important, be confident. Do you really need a suit? I don’t know but for us, you don’t. We want personality and people to be trendy and comfortable.
- Be prepared. Got a resume? Ready with a laptop with your portfolio? Is the URL correct? Do all the scripts, portfolio or presentation load correctly on Chrome or on a mobile device? Need to take notes? Got a pen?
- Nervous? Say so, get some small talk going and get comfortable. We get it: interviewing can be daunting and we want to meet the real you. It’s an interview, not an interrogation.
- Know about the company. We will ask you about who we are, what your thoughts are and how we could improve things. If your interviewing for a web developer position and the website has errors (all do) then you should kindly point them out. Make a suggestion on what you’d do better and why. Does our social suck or copy lack flair? Tell us. If you are coming in to be a part of the TM team make us believe your ready to buy into who we are. If not it’ll be apparent that you just want a paycheck and you can get that on contract somewhere else.
- Come with the questions. Get creative and make them relevant. It’s ok to ask about where you’ll be working or what a day for you could look like. Get into details and make us think you are interviewing us too. That you come as an asset and we should be so lucky to have you consider TM for your new home away from home.
- Certifications & degrees. They are in reality meaningless to many, but we want to hear about them. What you learned and since have put into practice. If you achieved 4 Google partner certifications we’ll want to know about the campaigns you managed. If you are savvy at social media we’ll want to hear about the strategy, how you executed the campaign, made changes based on metrics and resulting CPA/KPI’s. Did you cut up a WP site from 8 different PSD files and hand-coded all? The site had to be custom integrated with what third-party API’s and you did this with how many people? That is exciting and cool stuff- let’s discuss it! Everyone has a variety of experience and we want to see how you tackled the opportunities presented to you.
- SEO or digital? Expect to talk about what you know. Campaigns executed, results. Late news on platforms. What is the significance of Panda and Penguin? Which came first and how did they shape our industry? History is important in how it paved the landscape we play on today. Just starting out? Be prepared to answer entry-level digital marketing interview questions.
If you made it past the interview and liked what you experienced then send a personalized email or handwritten note to the people you met with. Don’t do template- make it from you, relative to your experience and ask about the next steps. Think about how you could stand out and go do it.
If you made it this far you may be convinced to give us a shot. We are always looking for talented, like-minded creatives to bring into the TM family. Maybe you needed some tips or another perspective on working in an agency. It’s not for everyone, but if you like to be challenged, like to collaborate with people and enjoy the challenges any business can bring to the online landscape then just maybe a Digital Agency position is right for you!