Why Increase Your Website Speed?

A major SEO ranking factor is website speed. The faster your website loads, the higher Google and other search engines will rank it. On top of this, 47% of consumers expect a web page to load in 2 seconds or less, and 40% of people abandon a website that takes more than 3 seconds to load. This is why it’s important to make your website load as fast as possible.

There are many ways to speed up your website, but one of the easiest ways is to decrease your page weight. Page weight is the overall size of a web page’s files, including HTML documents, style sheets, images, scripts, and more.

TM discovered 4 ways to increase website speed, even if you have little to no web development experience.

Swap PNG Logos for SVGs

SVG, which stands for Scalable Vector Graphics, is an XML-based vector image format. SVGs are great for two-dimensional graphics for support of interactivity and animation.

Because an SVG is vector-based and relies on mathematical equations rather than individual pixels, SVG format images can scale infinitely without loss of quality.

This also means this file type holds a lot less weight than pixel-based image formats. By opting to use SVG images wherever possible, you will lighten the load of your website tremendously.

Use JPGs Whenever Possible

If SVGs aren’t available, you can save your files as JPGs to decrease load time. JPGs use lossy compression, meaning that images lose some data when saved in this format. However, the data loss isn’t detectable to most people, so it’s a great option for your website’s photos.

Tools, like TinyPNG, can help you safely compress and optimize your JPGs for your website. It even tells you how much space you’ve saved after the downloading process is complete. 

Run Performance Tests

Performance tests allow you to see the status of your website and the files included. One test that’ll help with image loading speeds is a compression audit. Website files load and work faster when they are as small as possible without forfeiting quality. The total loading time will decrease as the files’ sizes decrease.

Google PageSpeed Insights is a great free tool to begin with. This test populates a comprehensive audit of your website’s speed and presents suggestions.

Use the Best Server for Your Website’s Needs

Websites often need a dedicated server to host and display a multitude of files and content. It’s important that you choose the best server for the needs of your website. Each website is different and requires particular hosting features.

TM hosts clients on a dedicated server – read our top reasons why you should host with us.

Did This Information Help?

No matter the size of your website or its files, it’s important to follow these steps.  We don’t want visitors leaving your website because it loaded one second too slow.

Need help implementing these steps into your website? We’d love to help. Contact TM today.

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