Using Title Tags in 2020

Our first and second posts about the title tags topic received extreme attention, so we’re here to follow up. As technology and internet rules evolve every day, we’re answering the ever-so-popular question – does your content still need H1, H2, and H3 title tags in 2020?


Before we answer the question, let’s recap! Using and optimizing your business’ website with proper title tags, such as H1, H2, H3, etc., can increase your website’s rankings and its chances of ranking highly through a search engine, like Google. These title tags are important with the on-page SEO factor because it communicates vital information about your website to the search engines.

Title tags are short structural indicators to let your audience and search engines know about the contents of your website. It gives an order and direction of the content to look for on your website’s content and blog pages.

Title Tags Example

H1 (Bold Red Text)

This title tag explains what your webpage or blog post is about.

H2 (Bold Black Text)

The second-level heading gives more details about the topic.

H3 (Thin Red Text)

The third-level heading details information about the subtopic.

4 Best Practice Tips

Our answer is yes, you should still use title tags in 2019 for websites’ pages and posts’ content. Here are four best practice tips to help you implement this into your content:

Use Action Words

Incorporate action words into your content’s title tags and URL slug. These words express what you want your audience to do or how to respond after reading the content.

Use Numbers

Blog post titles, such as 4 Top Tips… and 3 Best Features…, gear to quick reads and help readers find and retain information quickly. These titles attract more clicks and readers. Try incorporating this best practice tip into your next blog post.

Check For Proper Length

The length for H1 title tags to stay under is 20-70 characters. There are many tools that you can use to make sure you don’t exceed this character limit, like the one below.

SEO Title Tag Checker Resource: Google SERP Snippet Optimization Tool

Write for Searchers (i.e. Your Audience), Not Just Search Engines

It’s critical to not over-optimizing your website as well. Over-optimizing includes using the same keyword too many times, speaking in short, incomplete sentences, and link spamming. To combat this, write title tags your audience will search for or will want to read. Over-optimizing your website confuses search engines and also your audience, content quality is a major consideration for Google. Write content that people want to read! Yoast SEO is a great tool at informing you when your website is overly optimized and when to tone it down. If you are thinking to expand further into search engine optimization then read our article on SEO best practices or performing an SEO audit in 2020.

Ready to Increase Your Website’s Visibility?

TM specializes in search engine optimization (SEO) as one of our services. This service includes guiding you on how to optimize and use title tags in your website’s content. Would you like a consultation on how we can do this for your website? Contact us today to get started.

4 responses to “Should You Still Use H1, H2, H3 Tags for Your Website in 2020?

Posted by Kalo

Hi All,
i posted on old article of 2013 but then i saw this one
I need your help:
I am currently doing SEO on my own website and my page structure looks like that.

1. the red one in the middle of the page:
Click Here For Instant Rates Or Fill Out The Form Below
is paragraph
2. Aurora Limo Service- is my H1
3. Aurora IL Limo Service To O’Hare And Midway- is my H2
4. Limo Service From Aurora To Chicago- is my H3
5.Things To Do In Aurora IL -is my H4
6. Why Book With Chief Chicago Limo- is also H4

Am i on the right track?
Can i have multiple H1, H2, so on, on 1 page?
Can i start a page with lets say H2, or H3 and not have the previous Hs?
And anything to help me make my page format better?
Please correct me so i can use the right format on all my pages.
Your answer will help me a lot

Posted on April 26, 2020 at 4:06 pm

Posted by Vedant Darji

Thanks for sharing these tips. Interesting your article.

Posted on August 31, 2020 at 8:19 am

Posted by Cherri Tech

Yes, still I am using the tags on my website. it helps to develop my SEO strategies.

Posted on December 3, 2020 at 1:39 am

Posted by Exert pro

Thank you So much For This Information. It’s So helpful for Everyone. Hope you will give us a more helpful blog like this.

Posted on November 3, 2021 at 6:34 am

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