Storytelling to Increase Your Business’s Marketing Efforts

Storytelling connects information and personal journeys to one another while conveying a feeling. In business and marketing, storytelling is essential for connecting your brand with your audience. Many brands, like production companies and influencers, have mastered the art of storytelling. Disney/Pixar, Warby Parker, and Nike are all great examples of brands immersed with great storytelling skills.

With great storytelling, anything is possible. It’s important for your business to embrace this concept to further strengthen your messaging and connect with your audiences more. Your copywriters and marketing staff should have serious brainstorming sessions where fresh ideas can develop before becoming solid stories.

How To Tell Stories with Ease

We want to break down what a story needs to function as a story. All stories include a beginning, middle, and end. These elements help the story become one cohesive element that readers can easily understand.  

  • Beginning: The beginning of a story lays the foundation by introducing critical information, like the characters, setting, including the time and geographical location, and the story’s purpose. Readers also can place these pieces together to further understand what will happen before getting deeper into the story.
  • Middle: The middle of a story is where you’ll find the climax, or where the story reaches its crisis or turning point. It’s important to include the crisis to help readers understand if the protagonist or antagonist achieve their goals.
  • End: The ending offers a conclusion to the first two parts of the story. This section should bring together a solution for readers. It should also portray a special message to bring the story together and leave your audience wanting more.

Breaking down the details of each section adds more depth to the story. Cut out any fluff and parts of the story that doesn’t contribute to the story arc.

3 Tips to Craft Your Best Story

Now that you know what to incorporate in your story, here are three tips to help you craft your best story yet.

Develop the “Why” of the Story

Every story needs a “why” – the reason or cause of why your story is important. Why should the readers care? Answering this question helps you discover important details that make the story relevant.

Make it Interesting

Audiences aren’t interested in reading things that aren’t attention-grabbing. They want captivating, out-of-the-box, thrilling, and dramatic stories. As a result, audiences will want to read more of what your business has to offer.

Connect Emotion with Examples

Does your business convey emotions to your audience? Any story you write should ignite an emotion, good or bad. Along with emotion, the story should detail real-life examples and information to paint a picture of what’s happening. Don’t be afraid to include visuals, like images, videos, graphics, and GIFs.

Ultimately, using these storytelling tips will help your businesses produce great content relevant to your audience. How does your business write stories? Let us know in the comments!

Interested in TM Creating Your Stories?

TM‘s marketing team is very skilled at writing in a tone-specific, brand-friendly way. We take the time to research your business and long-term goals to create awesome stories that capture the right audiences. Contact us to get started!

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