Start a Blog: Creating a Search-Optimized Blog for your Company

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Want to start a blog, but don’t know where to begin? Even though it seems easy enough, companies that start a blog can feel overwhelmed and lost.

In this week’s podcast, Jailyn and Morgan take you through the steps of blogging for your company, finding ideas for writing blog posts, and how to ensure your blog is optimized for search. Listen below, or follow along below for the summary.

Why Should Companies Start a Blog?

Different from a newsletter, social media, and a podcast, a blog is an online platform where you can house information to share with your audience and readers. This platform is helpful because it shows the company and author as thought leaders in their industry and allows others to learn from the information given.

There are tons of way to go when companies want to start a blog. One of the most important aspects of creating and managing a blog is creating an editorial calendar. This is where you can plan out blog post ideas and topics to write about on the schedule you’ll set. The topics should range in the areas of your company and follow a steady schedule.

Your blog’s format is another important aspect – each blog post should have the following:

  • A creative, catchy title
  • Heading titles, like H1, H2, H3, etc.
  • Visuals, like images, videos, GIFs, or infographics
  • A call to action statement
  • Comments enabled

Lastly, all blog posts and pages should be optimized for search engines to increase their visibility. At TM, we use a WordPress plugin called Yoast, which prompts you to enter a focus keyword to optimize for search. Once the prompts are followed, your website will now show results for a search-optimized blog and website pages, increase your web traffic, and accomplish your goals.


Thank you for listening to the Start a Blog podcast episode on TM’s 301: The Redirect Podcast. Let us know if the comments if you have any questions about this topic or future topics you would like to hear from us.

Suggested Read: H1, H2, and H3 Header Tags for SEO

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