Living Coral

It’s that time again when Pantone reveals the Color of the Year! 2019 is the year of Living Coral (PANTONE 16-1546). This color sets an intention of vivacity and life. TM is excited to see how this color inspires companies and individuals over the course of the year.

Last year’s Ultra Violet (PANTONE 18-3838) was an absolute smash, but we’re excited to see this bright punch of color in design everywhere. The subtle mix of orange into a vibrant pink manages to be very outspoken while remaining demure. This color tickles hearts with its summery aura that evokes a wish to snorkel the Great Barrier Reef.

Celebrate Coral

Design is not only aesthetic – and neither is color. Creatives use a color’s symbolism, woven into the fabric of the color spectrum, to relay subliminal messages with purposeLiving Coral embodies this by offering a beautiful tonality with a harsh undertone of reality. Coral only looks so effervescent when it is alive.

Living Coral
Coral’s subtle nature brings outspoken and demure personalities together to form this beautiful color.

Coral is a delicate structure. It requires temperate conditions to cultivate the algae it needs to survive. With the rising temperature of the ocean biome, there is an increase in coral bleaching. As the name suggests, life leaches to the coral, causing it to turn white in hotter-than-normal conditions. As we see this compounding and spreading over the years, our reefs are now at great risk of dying altogether. These reefs are amongst the most vibrant communities on Earth and contribute to our immense biodiversity.

Living Coral celebrates the vibrancy and life of our beautiful oceans. But without that vibrancy, life is incredibly bland. This balance is important in all things where we must celebrate the great aspects of our world and be cognizant of the consequential realities that are due to human actions.

Impact on the Design World

2019 is set to be a year of bright realization worldwide to not take for granted the perfection of nature, to embrace the vigor of life, and work to turn shortcomings into strengths.

Pantone is setting us up for a bright and colorful year with a swatch that inspires energy and movement. This dynamism is getting TM inspired to:

  • Create with awareness and excitement
  • Develop ourselves and our users
  • Be mindful of the balance of life’s delicate nature
Lindsey’s Take
I look forward to making art inspired by the gravity of our situation, while also working in a constant celebration of life. Living Coral is the fresh start we all need in 2019.

Share your love or thoughts below on PANTONE’s Color of the Year. We’d appreciate hearing your comments.

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