“Why is my Facebook gray?” “Why can’t I see my News Feed?” “How do I fix my Facebook gray account?” If you’ve asked yourself any of these questions recently, you’ve come to the right place!

Facebook gray accounts are limiting in terms of what you can do with them. They can be especially frustrating when you created a gray account by mistake! Facebook Support offers little-to-no guidance on how to switch your account, so we’ve outlined a guide on how to switch from a gray account to a normal account in a few simple steps.

What is a Gray Account on Facebook?

According to Facebook, “A gray account is used to admin Facebook Pages and run advertising without a personal Facebook account. As such, gray accounts are limited in scope and do not have access to as many features as standard Facebook accounts do, including certain security features.” Also known as a “Shared Login,” this account type allows users to create and manage Facebook pages without connecting to a personal Facebook profile.

Often, gray accounts are made in error by users when they create a Profile for their business (as opposed to a Page). Creating a Facebook profile for a business or organization is against the Facebook Terms of Service, so when Facebook detects that such an account has been made, it converts it to a gray account.

Why Should I Convert My Facebook Gray Account?

Gray accounts can be convenient if you do not wish to link your personal profile and your business page. However, this is the only benefit.

When your page is set up under a gray account, you lose out on some of Facebook’s key features:

No News Feed

With a gray account, you do not have access to the News Feed. Although your page may appear in other Facebook users’ News Feeds, you will not be able to see or interact with the News Feed while logged into a gray account.

No Access to Facebook Apps

With a Facebook gray account, you are unable to create new apps when logged into this account.

”Please note that if you try to create new apps, a popup will show stating ‘You are not authorized to create new apps.’ This is because you are logged in with a gray account, and gray accounts are not authorized to create new apps.” – Facebook For Developers

Although this limitation will only affect users who use the Facebook App Developer Tools, it can be a major roadblock for those affected.

If you are looking to transfer your app assets from a gray account to a standard account, Facebook has provided a step-by-step guide on how to do so.

Excluded from Search Results

Gray accounts do not appear in Facebook’s search results. This can be especially frustrating if the account is for a business that you are trying to drive customers to. But fret not! Gray accounts can be converted to normal accounts in a few simple steps.

How Do I Fix a Gray Account?

Step 1: Create a Facebook Profile

To fix your gray account, you will need an active Facebook Profile. If you do not want to link your personal account to the page(s) you manage, create a dummy account.

You need an active Facebook Profile to be able to fix your gray account.

Step 2: Log Into Your Gray Account

The next step is to log in to your gray account and head over to your page settings. In the left panel, you should see a “Page Roles” tab. This is where you will need to go to switch your account.

Fix Facebook Gray Account – Settings

Step 3: Add Your Personal Profile(s) as Admin

To gain full access to all of Facebook’s functionalities, you will need to connect at least one normal Facebook profile to your gray account Facebook page. Whether this is your personal profile or a dummy profile, it is important to ensure that the profile you choose to connect isn’t going anywhere.

Full admin access should only be given to users who you trust to manage your page. It is recommended that you have more than one admin connected to business pages.

To add an admin to your page, scroll down to the “Assign a New Page Role” section. Either search for a user by name or enter the email they use to manage their profile. Select the “Admin” option, and click “Add.”

Facebook Gray Account – Page Roles

If adding yourself as an admin, you will receive a notification on Facebook saying you have been added as an admin to your page. Once accepted, you will be able to manage your Facebook page properly.

Your Facebook gray account will still exist, however, you will no longer need to use it to manage your page. Once an alternate admin is added to the page, you may safely delete your gray account and continue managing your page from your personal account.

Linking to an Instagram Profile

If you wish to link your Facebook page to an Instagram profile, you can do so using a gray account. However, if you want to convert your Instagram to a Business Profile, you will need to complete the above steps first.

Not sure how to convert your Instagram to a Business Profile? Check out this post for a step-by-step guide!

Contact TM Today!

Need help converting your Facebook gray account? Leave a comment below or contact us for more information.

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