“Why is my Facebook gray?” “Why can’t I see my News Feed?” “How do I fix my Facebook gray account?” If you’ve asked yourself any of these questions recently, you’ve come to the right place!

Facebook gray accounts are limiting in terms of what you can do with them. They can be especially frustrating when you created a gray account by mistake! Facebook Support offers little-to-no guidance on how to switch your account, so we’ve outlined a guide on how to switch from a gray account to a normal account in a few simple steps.

What is a Gray Account on Facebook?

According to Facebook, “A gray account is used to admin Facebook Pages and run advertising without a personal Facebook account. As such, gray accounts are limited in scope and do not have access to as many features as standard Facebook accounts do, including certain security features.” Also known as a “Shared Login,” this account type allows users to create and manage Facebook pages without connecting to a personal Facebook profile.

Often, gray accounts are made in error by users when they create a Profile for their business (as opposed to a Page). Creating a Facebook profile for a business or organization is against the Facebook Terms of Service, so when Facebook detects that such an account has been made, it converts it to a gray account.

Why Should I Convert My Facebook Gray Account?

Gray accounts can be convenient if you do not wish to link your personal profile and your business page. However, this is the only benefit.

When your page is set up under a gray account, you lose out on some of Facebook’s key features:

No News Feed

With a gray account, you do not have access to the News Feed. Although your page may appear in other Facebook users’ News Feeds, you will not be able to see or interact with the News Feed while logged into a gray account.

No Access to Facebook Apps

With a Facebook gray account, you are unable to create new apps when logged into this account.

”Please note that if you try to create new apps, a popup will show stating ‘You are not authorized to create new apps.’ This is because you are logged in with a gray account, and gray accounts are not authorized to create new apps.” – Facebook For Developers

Although this limitation will only affect users who use the Facebook App Developer Tools, it can be a major roadblock for those affected.

If you are looking to transfer your app assets from a gray account to a standard account, Facebook has provided a step-by-step guide on how to do so.

Excluded from Search Results

Gray accounts do not appear in Facebook’s search results. This can be especially frustrating if the account is for a business that you are trying to drive customers to. But fret not! Gray accounts can be converted to normal accounts in a few simple steps.

How Do I Fix a Gray Account?

Step 1: Create a Facebook Profile

To fix your gray account, you will need an active Facebook Profile. If you do not want to link your personal account to the page(s) you manage, create a dummy account.

You need an active Facebook Profile to be able to fix your gray account.

Step 2: Log Into Your Gray Account

The next step is to log in to your gray account and head over to your page settings. In the left panel, you should see a “Page Roles” tab. This is where you will need to go to switch your account.

Fix Facebook Gray Account – Settings

Step 3: Add Your Personal Profile(s) as Admin

To gain full access to all of Facebook’s functionalities, you will need to connect at least one normal Facebook profile to your gray account Facebook page. Whether this is your personal profile or a dummy profile, it is important to ensure that the profile you choose to connect isn’t going anywhere.

Full admin access should only be given to users who you trust to manage your page. It is recommended that you have more than one admin connected to business pages.

To add an admin to your page, scroll down to the “Assign a New Page Role” section. Either search for a user by name or enter the email they use to manage their profile. Select the “Admin” option, and click “Add.”

Facebook Gray Account – Page Roles

If adding yourself as an admin, you will receive a notification on Facebook saying you have been added as an admin to your page. Once accepted, you will be able to manage your Facebook page properly.

Your Facebook gray account will still exist, however, you will no longer need to use it to manage your page. Once an alternate admin is added to the page, you may safely delete your gray account and continue managing your page from your personal account.

Linking to an Instagram Profile

If you wish to link your Facebook page to an Instagram profile, you can do so using a gray account. However, if you want to convert your Instagram to a Business Profile, you will need to complete the above steps first.

Not sure how to convert your Instagram to a Business Profile? Check out this post for a step-by-step guide!

Contact TM Today!

Need help converting your Facebook gray account? Leave a comment below or contact us for more information.

31 responses to “Converting a Facebook Gray Account to a Regular Account

Posted by Erin Foo

Dear Morgan
Thanks so much for the article. I have a question regarding the gray account. Once I created a dummy account and add the dummy account as an admin, how should I move forward on converting the IG account to Business profile? As I still get the error message that I am using a gray account.

Posted on August 8, 2019 at 12:07 am

Posted by Morgan Bayne

Hi Erin! In order to convert your Instagram account to a business profile after you have created the dummy account, you will need to delete the original Grey account. Ensure that your Instagram stays linked to the page. This should resolve your issue. Thanks for reading!

Posted on August 9, 2019 at 2:43 pm

Posted by Priya Sharma

I am very satisfied with your article, I think this helped me to get started with my facebook marketing career. Thank You for this wonderful informative article.

Posted on August 16, 2019 at 6:21 am

Posted by Erin Foo

Dear Morgan

Thanks so much for the reply. I would like to clarify when you mean to ensure instagram stays linked to the page. The page referring to the Facebook page that was created using a Grey account? Will my Facebook page be affected if i delete the original Grey account?

Posted on August 18, 2019 at 10:18 pm

Posted by Eddie Huang

i tried to assign my page to a personal account on facebook, but it ended up locking me out of the personal account on facebook. its stuck on needing to verifiy my picture which i sent it 2 days ago now.. i’m super confused as to whats going on and what i’m supposed to do.

Posted on August 23, 2019 at 2:41 pm

Posted by Morgan Bayne

Hi Erin,

As long as there is an admin on the page (not including the Grey account), your page should not be affected when you delete the Grey account.

Posted on August 27, 2019 at 9:39 am

Posted by Morgan Bayne

Hi Eddie,

Sorry to hear you’re having trouble accessing your Facebook account! Sometimes, Facebook requests that users verify their identity when they suspect the account may have been compromised. Unfortunately, the only thing you can do at this moment is wait it out. If it seems to be taking longer than it should, I would suggest you reach out to Facebook Support directly.

Posted on August 27, 2019 at 9:43 am

Posted by Tami Oki

I have a Facebook account for a sports club. I think it is a grey account – it has no admin, just editors. When I try to add myself (using my personal page) as an admin, the “add” button is grayed out. How can I add an admin to the account? I also looked for myself as someone who “liked” the page, but I don’t turn up there either.

Posted on September 10, 2019 at 4:23 pm

Posted by Ana

What does deleting gray account mean? deleting original admin roll? or deleting the facebook page all together? I have many likes and followers I don’t want to loose.

Posted on September 27, 2019 at 6:02 pm

Posted by Nat

Hi there, how do I link my personal account if there’s no “Page roles” on my Settings page?

Posted on October 3, 2019 at 10:26 am

Posted by Jessica Train

Hi Morgan,

Thanks very much for your article , although I feel I have a different problem altogether!
I have taken over marketing in an already existing company with a very confusing Facebook setup. The page works when I am linked through my personal account, but when I started setting up Business Manager for advertising purposes, and log in through the original business account, it doesn’t take me to a gray page but instead to Facebook Business. I am unable to link the official business page nor grant access to private accounts on Business Manager. Help please!

Thanks, Jess

Posted on October 15, 2019 at 8:45 pm

Posted by Kim Boucek

Hi Morgan ~
Thank you for your informative article about gray accounts. I have a nonprofit page which I created many years ago and I am recently experiencing difficulties with managing it. I thought perhaps it was the issue you described as I had never linked it to a personal account, however my page does not have any of the remedy options that you listed. Unfortunately, every time I click on the settings link, it simply reloads the FB homepage. When I go into the help center via the other settings button and click on the support inbox link, it diverts me to my FB homepage. So if the issues are rooted in the page not being connected to a personal profile, is there a way to remedy this issue from the other side, via the dummy personal profile? I appreciate any suggestions you may have.

Posted on October 22, 2019 at 9:58 am

Posted by Morgan Bayne

Hi Tami,

So frustrating! You’re likely encountering this issue since the account you are logged into is an editor, not an admin. Since there are no existing admins for the page, it might be best to reach out to Facebook directly and request an admin role on the account you use to log in.

Thanks for reading,

Posted on October 24, 2019 at 11:42 am

Posted by Morgan Bayne

Hi Kim,

The issue you’re encountering is a weird one! Have you tried accessing the settings or Help Center from a different browser? Sometimes Facebook gets finicky with browsers that have logins saved in them. Unfortunately, there is not currently a way to request admin access to a page, you can only be invited from the page owner/admin. If you continue to experience issues accessing the settings on your account, try reaching out to Facebook Support via chat at facebook.com/facebookpagessupport/.

Posted on October 24, 2019 at 11:48 am

Posted by Morgan Bayne

Hi Ana,

“Deleting the gray account” refers to deleting the original admin account associated with the page, not the page itself. This should only be done once a backup admin has been added to the page so that you do not lose access to it.

Posted on October 24, 2019 at 11:58 am

Posted by Morgan Bayne

Hi Nat,

If there’s no “Page Roles” on your Settings page, it’s likely that you do not currently have admin access to the page. If possible, get in contact with an admin of the page, or contact Facebook Support for additional assistance.

Posted on October 24, 2019 at 1:54 pm

Posted by Morgan Bayne

Hi Jess,

When you log into the Business Manager, you should be able to see an option for Business Settings. Within the Business Settings, there should be a tab for “Accounts,” from here, you can manage pages connected to the account where you can grant admin access to Facebook users. If the Page is not currently connected to the Business Manager, you can add it from this interface as well.

Posted on October 24, 2019 at 2:34 pm

Posted by Carlie

Hi Morgan,

My boss created a gray facebook account for his business years ago. now we want to start up a business insta. now i understand all of the steps but the thing is my boss doesn’t want to create a dummy account. He is happy to link my profile as admin bc i will also be running it but he will also want to log in using his current gray account details. If just my account is linked would I HAVE to delete the original profile to connect to insta? Like is it really still considered “gray” if a personal profile is connected and the original page account is still active?

Posted on October 25, 2019 at 5:50 am

Posted by Sara Wilson

I am having a very similar issue as Kim. I’m taking over my husband’s business page that we temporarily deactivated in August. I keep getting kicked back to the FB home page too when trying to view settings or navigate the help center. I was able to try and post a question on the FB community help page but then I got an error message that I was using a Gray Account and to switch to a personal account to ask questions. Our business page was created years ago and we didn’t link it to a personal page as far as I remember. This is the first time I’ve ever heard of a Gray Account. I wonder if my issues are more related to reactivating the page? I’m so confused!

Posted on October 25, 2019 at 2:48 pm

Posted by Sinead

Hi Morgan,

The organization I work for has a gray account to manage all of our pages.

The other day I went in to create a new page and noticed that I no longer can access the Settings in any of my pages – it just kicks me back to the main page of the gray account that lists all of my pages.

Has anyone experienced this, and if so, how do you fix it?

Posted on October 28, 2019 at 3:30 pm

Posted by Mary Pipikakis

Hi Morgan,

This article is amazing, thank you!

I am having the same issue as Kim. I have started a new job and it is unknown who the page admin is. Any chance you know how I can contact Facebook to change this?

Thank you,

Posted on November 1, 2019 at 5:01 am

Posted by Morgan Bayne

Hi Carlie,

In my experience, this solution doesn’t work unless the original gray account is deleted. If he would like to still access the account, he will either need to connect his own personal account or create a dummy account.

Posted on November 1, 2019 at 9:51 am

Posted by Morgan Bayne

Hi Sinead,

Earlier this month, Facebook began changing the way that gray accounts work and this issue has happened with others I’ve spoken to. If possible, try to access the account from a different browser to see if that helps. If not, you will need to get in contact with Facebook support at facebook.com/facebookpagessupport/

Posted on November 1, 2019 at 9:55 am

Posted by Morgan Bayne

Hi Mary,

You can try reaching out to Facebook Pages Support at facebook.com/facebookpagessupport/.

Posted on November 1, 2019 at 9:59 am

Posted by Morgan Bayne

Hi Sara,

Unfortunately there isn’t a known fix for this issue as of right now. Try logging into your account from a different browser or contact Facebook Pages Support at facebook.com/facebookpagessupport/.

Posted on November 1, 2019 at 10:00 am

Posted by Sara Withrow

This is a great article and the only reason I haven’t torn out all of my hair so far. My co-worked set-up the “gray” account in 2011 and added me as an editor in 2015 (when I started with the company), but not as an admin, thus we no longer have an admin and can’t add one. Until yesterday, I had no idea what the difference was but am now just finding out that our page is doomed. My question is this: If I DELETE the old gray account, will it take away the page and then we can start over with a new page with the same name? Since my personal account is listed as an editor, should I take myself off of that roll first and then delete the gray account? I reached out to Facebook Page Support through messanger but am not holding my breath about hearing back from them. Thank you in advance for any advice you can give!

Posted on November 14, 2019 at 3:22 pm

Posted by Rick Levy

I am working with a client that has a greyed page. They want me to set up a business manager account but I can’t set it up for them because I get the greyed message. How can I work around this?

Posted on November 15, 2019 at 3:55 pm

Posted by Morgan Bayne

Hi Sara,

It might be possible to delete the Page first before deleting the shared login account, then you would be able to make a new Page from scratch. Keep in mind, this would delete all posts you have made on the old Page as well as any likes and followers.

Posted on December 26, 2019 at 4:53 pm

Posted by Morgan Bayne

Hi Rick,

If you haven’t already, try following the steps laid out in this post. Then, when logged into your personal account, you should be able to create a Business Manager for the Page.

Posted on December 26, 2019 at 4:54 pm

Posted by Kristen Sullivan

This was remarkable helpful and user friendly. Like following a recipe to bake a cake. Thank you. I had never even heard of a Grey Account. When I set this up about a decade ago, I was able to select a business page. I guess not anymore. But you have solved the issue with ease. Thank you to my brother for finding your page and sending it to me :)

Posted on February 3, 2020 at 1:53 pm

Posted by Jeff Christianson

For some reason I am not able to convert my profile to a Facebook Page. See explainer screencast video —> https://screencast-o-matic.com/watch/cYnfcJwIuj

Posted on February 3, 2020 at 8:12 pm

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