Digital Marketing Options
Digital Marketing is an all-encompassing umbrella that includes your robust marketing efforts online. To be successful businesses leverage online digital channels such as:
- Search Engine Optimization (SEO)
- Search Engine Marketing
- Google AdWords (PPC)
- Social Media Platforms like
- LinkedIn (okay you get it)
- Email Marketing
- Content Marketing &
- Websites (duh)
Digital marketing options help make decisions and are used to market to current and prospective customers. From social ads to email drip campaigns, diverse tactics and routes are taken in order to advertise your products and push your services online.
Online Shopping Experience
79% (and growing) of consumers shop online, which has drastically changed the way businesses market to both current and prospective customers.
Marketing has always focused on connecting with your target market at the right place at the right time, and in today’s word you need to meet consumers where they are spending the majority of their time: on the web.
Enter digital marketing- a form of marketing that exists online. Lucky for you, Digital Marketing is TM’s sweet spot. We are a digital agency, after all!
Digital Marketing works for both B2B and B2C Businesses
With the right strategy, tactics, and KPI’s behind it, digital marketing can work for any business across any industry. It involves building out buyer personas based on your ideal customer, identifying their needs (or pain points, if we want to throw some more buzzwords in there), and then creating valuable content.
Don’t forget, digital marketing is also about selling online by enticing prospects down the sales funnel and driving conversions!
B2B Digital Marketing Options
For B2B businesses, each digital marketing strategies is likely to be centered around lead generation, with the end goal resulting in speaking to a sales associate. For that reason, we implement targeted SEM strategies through supporting digital channels like Google or LinkedIn to attract and drive legit quality leads to your salespeople via your website.
Digital Marketing Solutions for B2C Companies
For B2C businesses, digital marketing is all about driving customers to your products and getting them to purchase your product or service.
Your main focus is less likely focused on leading your targeting customer to a sales associate and more likely focused on driving people straight to a shopping cart!
Digital marketing options for B2C companies centered around the buyer’s journey: from the moment they find out about your brand and visit your website to the moment they make a purchase.
Social channels like Facebook or Instagram and Google search are popular platforms in the B2C world because it helps businesses get their product in front of the right audience at the right time.
We’re here to help you determine the best route to take online, which assets to use, create a fool-proof digital marketing strategy, nail strategy implementation, and track all of your successes!
Supporting digital marketing assets include:
- Infographics (great for Pinterest traffic)
- Blog posts
- Social media profiles (continuity in the brand)
- White papers
- Branding assets (a nice media page with downloads)
- Online brochures (SlideShare and LinkedIn refer traffic)
From a business website to social media profiles, each digital marketing tactic supports your complete marketing strategy. At TM, we help clients craft their Digital Marketing strategies and supporting assets in order to boost their success in the future.
If you’re ready to create the best Digital Marketing strategy your company has ever seen, contact us!