TM covered a huge trending topic in regards to SEO – voice search. In 2019, web development trends and digital marketing topics will continue to grow. From video production and marketing to in-depth personalized experiences for customers, companies will begin to interact with their audiences and learn more about them and their needs.
Web Development Trends
Artificial Intelligence & Chatbots
Artificial intelligence (AI) dominated in 2018, and it will continue to increase its influence in 2019. Intelligence systems will continue to expand in performing physical work. AI will also revolutionize in the thinking area of planning, strategizing, and making decisions by learning customers’ behaviors.
Forbes predicts AI will produce more jobs for companies. Chatbots, for instance, are already here but will continue to rise in 2019. These bots “help consumers find solutions no matter where they are, such as websites and messaging apps, like Facebook Messenger, or what device they use.” No more forms, cluttered inboxes, or wasted minutes are spent searching and scrolling through content, according to HubSpot. Companies will need to constantly expand their intelligence departments to keep up with the demand of chatbots.
HubSpot also defines the Inbound Messaging Framework as connecting, refining, understanding, and delivering to the intended audience. By understanding these four points, chatbots serve a great purpose for companies and their customers. Chatbots combine the likes of artificial intelligence, natural language processing (NLP), and machine learning. Chatbots also answer open-ended questions and provide customer service to ensure its audience feels valued.
Progressive Web Apps
Progressive Web Apps (PWA) combine the experience of a mobile app and website. PWAs, which are becoming the future of web development, use progressive enhancements that offer features similar to a native mobile application. Customers can simply go on their mobile’s internet browser and adding a website to their smartphone’s home page. By adding to your home page, customers have easily built a shortcut that resembles a mobile app. Customers will access their favorite brands and companies’ websites faster without typing in a web address and or a download. These native mobile applications offer offline access to the content, even without an internet connection.
Google states that PWAs are:
- Reliable by loading instantly and never showing their downside in unnecessary network conditions.
- Fast by responding quickly to user interactions with nice animations and smooth scrolling.
- Engaging by feeling like natural apps with the intuitive user experience.
Companies should develop their marketing efforts to create PWA options to increase brand trust.
Consumable Landing Page Content and Design
Websites are downsizing from multiple pages to only a single page that has all the necessary components of a regular website. With social media constantly driving traffic to websites, single-page websites make it easy for customers to grab all the information they need. Customers are focused on receiving exact information, then making informed decisions. The single-page website helps customers make quicker decisions and choose the brands they trust most.
Single-page websites also prompt website visitors to take immediate action after digesting the content listed. While multi-page websites do the same, call to actions are easier to find and act upon by its long-scrolling layout feature. Signing up for a newsletter, purchasing a service or product, or downloading a resource are the possible actions that a company can suggest for their customers.
Digital Marketing Trends
A Change in the Marketing Funnel
Sometimes, companies only see their customers as financial gains, while customers want to be seen as more. After a transaction occurs, customers want to continue relationships with companies and feel more like a partner. The roles in 2019 will begin to change from sales to personalized marketing to build trust and help customers.
To implement changes now, companies should start looking into their audiences’ interests and look for solutions to resolve their pain points.
Content marketing is now becoming the sole focus of marketing. This type of digital marketing creates, publishes, and distributes companies’ content to audiences. According to Forbes, successful brands know that content marketing opens the door for two-way conversations and relationships with audiences unlike anything before.
Some trends of content marketing to begin using are:
- Long-form Content
- Social Media
Marketing departments and agencies alike should start defining their content marketing strategy as a high priority. Audiences are expecting to learn information from companies and brands. This lets them be the source to inform their audience about the latest trends and updates.
Video is arguably the most entertaining, addicting, and time-consuming form of online content. Often times audiences don’t have the time or the desire to read long-form content. Video marketing eliminates the act of reading, make it easier to digest content. It also engages audiences’ interest and attention by showing an entertaining and informative user- or company-curated videos.
Instagram has seen an 80% year-by-year increase for videos since launching the feature in 2013. Google also reports that half of 18-to-34-year-old YouTube subscribers drop what they’re doing to watch a new video by their favorite creator. With these statistics, companies should start ramping up their video creation strategies and seek video opportunities that will increase their company’s brand recognition.
“Half of 18-to-34-year-old YouTube subscribers drop what they’re doing to watch a new video by their favorite creator.”
Web development at TM is custom and never created with templates. TM‘s developers craft each website with our superior base code in mind. We also factor in new trends on the horizon.
Do you have any questions about these web development trends, digital marketing, or our services? Leave them below – we’ll be happy to answer them.