What is Technical SEO?

There are three main parts to Search Engine Optimization (SEO): technical, off-page, and on-page. When all three forms of SEO are optimized for SERPs, it results in one bada$$ website. In fact, it’ll not only be a great website, but it’ll be one that leads your consumers down the sales funnel from awareness to conversion. 

Technical SEO 101
The better your technical SEO, the easier that it is for search engines to crawl your site. The easier it is to crawl your website, the easier it’ll be to rank with your on-page and off-page optimization efforts.

Three Main Parts to Technical SEO

  1. Technical SEO refers to any work, aside from content, that creates the best chance to rank for relevant keywords or phrases. This form of SEO focuses on analyzing how well search engines can crawl, read, and access your site.
  2. Off-Page SEO is an aspect of SEO that’s influenced by visitors, readers, and other publishers. Its primary concern is building inbound links from other websites, like links from social media to your website. These legitimate websites act as a “vote of confidence,” which influences search engines to trust your website more. 
  3. On-Page SEO is an aspect of SEO that is controlled directly by the publisher. Its primary concern is the quality of content on your website, how well your keywords are optimized, and the overall user experience. 
The Foundation Technical SEO 101
The foundation of a great SEO strategy put into practice begins with technical SEO.

The Foundation of Technical SEO

The overall purpose of technical SEO is to have a website with a solid structure that search engine spiders can crawl easily and quickly. If your site isn’t running at its optimal peak, it could affect your rankings and user experience. 

Without a solid foundation, it’ll be very challenging to get your website to rank well- even with great content!

Slow site speed, incorrect redirects, 404 errors, and poorly written URL’s can all negatively affect your organic ranking. 

Technical SEO Element Checklist

    • URL Optimization
    • Broken URL Redirection
    • Site Architecture
    • Site Speed
    • Mobile Friendliness & Usability
    • Internal Linking
    • Schema Implementation & Issues
    • Canonicalization Implementation & Issues
    • Hreflang Implementation & Issues
    • Indexing & Crawling Issues
What To Avoid Technical SEO 101
Technical SEO mistakes can seriously damage SEO. At TM, we are SEO wizards, ready to cast out the problems and create solutions for optimized SERP rankings!

What to Avoid in Technical SEO

  • Intrusive Interstitial: Stay away from popups that reduce user experience. Not only does it cause eye-rolling annoyance, but it could result in a customer bouncing from your site. 
  • Broken Links: Broken links diminish your credibility. Consumers want to find information quickly and efficiently, broken links make it harder for them to find what they need. So make sure you check with Google Search Console frequently to check for broken links.
  • Hacked Content: No one wants hacked content! Make sure that you check out the “The 3 Reasons to Refresh & Update” your website.
  • Cloaking: Unless you’re Harry Potter, don’t try and cheat Google by using the “cloak of invisibility” aka “<!– text –>” to hide links, text, or spammy content. Now, repeat after me “Mischief Managed” and put away your Marauder’s Map of code.
How Often to Check Technical SEO?

It is important to create a schedule that works for you and the amount that your website data changes or new additions get added/removed from your site.

If you have a basis of understanding in SEO, sites like Google Webmaster Tools is a free toolset provided by Google that helps you understand what’s going on with your website.

If SEO isn’t your thing, don’t worry. At TM we provide SEO retainer services that will keep your SEO in check!

When you’re ready to see how your website will rank in SERPs, the health of your technical SEO, or are looking to take your website to the next level, we’re ready to be your partner. Leave a comment below, or contact us for a free consultation!


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