Digital Summit Detroit Conference
In today’s marketing world, it’s important for digital marketers to stay up-to-date on new trends and insights. As a proud partner (and participant) of the Digital Summit Detroit Conference for the past four years, TM’s Digital Marketing Coordinator, Jailyn, took the opportunity to enhance her marketing skills.
The conference kicked off with an opening keynote from author and comedian, Chelsea Handler. With an agenda jam-packed with many speaker sessions, it allowed attendees to process and consider strategies for their own clients and jobs. Some marketing topics included:
- UX & Design
- Social Media
4 Marketing Takeaways from the Conference
Below are four marketing takeaways TM enjoyed that had applicable information:
If you didn’t already know, marketing professionals have to humanize their brands! Each brand should include elements, such as brand identity, image, and voice. Presenter Eric Thomas of SAGA Marketing described the meaning of a story and how to share them with our audience.
A story is an idea given life. – Eric Thomas
We should strive to tell great stories where we describe the intent of the situation and not only the event. As marketers, we need to express what our brands believe in and share it without bias or fabrication. This concept provides passionate leadership, building trust and authentic relationships with its clients.
Repurpose your Content
Don’t keep up with the Joneses, but keep up with Hollywood. The Future of B2B Marketing: Trends for the Contrarian Marketer session discussed following the Hollywood franchise model to create new strategies and content. Instead of reinventing the wheel, Peter Weinberg of LinkedIn mentioned marketers should use the information you already have and expand its reach into other untouched markets. If you pay attention to Walt Disney Studios, for example, you’ll see a pattern of the value it brings to their audience.
We are approaching that time of year where marketing departments and agencies are prepping for the upcoming new year. To ease the load, Noelle Shuck of Vertical Measures offered 10 critical factors when it comes to content marketing. Noelle mentioned content has to have credibility and persistence to become great pieces. Some factors included setting up a strategy, optimizing your content, and implementation.
Done content is better than perfect content. – Noelle Shick
Proactive to Unplanned Situations
We’re all human and we make mistakes, especially on social media when it’s most visible. In most cases, there isn’t a way to edit and re-save over the mistake. But when unpredicted situations take place, you have to react with a crisis management plan, including knowing how to respond and what action to take. Brandon Chestnut of Identity PR insisted marketers have a plan for the expected, but challenged us to also have a plan for the unexpected. Avoiding a crisis management situation includes creating various communication channels and defining rules of engagement for all involved parties.
Digital Summit is a great place to enhance your marketing knowledge. It’s an even greater place to network with local marketers and companies. Staying ahead of the curve and learning about your niche is crucial to your marketing success.
Did you find our four marketing takeaways helpful? Leave us a comment below!
Recommended Read: Digital Summit Detroit: Search & SEO Strategies