New to Instagram? No worries! If you are a brand, influencer, or user that needs to convert an Instagram profile from a personal account to a business account, we’ve got you!

Will a Business Account Cost Me Money?!?

Absolutely not. Instagram will not charge you to convert your personal account to a business account. But what it does do, is allow you to pay for advertisements on Instagram and Facebook.

What are the other benefits? Look no further…

The Top 3 Perks of an Instagram Business Account

  1.  Call-To-Action Buttons

    With an Instagram Business account,  you have access to CTA, or Call-To-Action, buttons at the top of your profile. You can add contact information for customers so they can call, email, or find directions to your business. They’ll be able to do this right from the app, which eliminates the need to search your website for contact information.

    It does this both to make your life easier, and to keep you in-app. They don’t want you to leave! They do this so well, it’s probably why we’re all so addicted.

  2.  Analytics

    Instagram now lets you find out who is viewing your profile. Finally!

    Why is Instagram Analytics so awesome? Well, through analytics you can see:

    1. Your total amount of followers + how many followers you’ve gained over the last 7 days.
    2. Who is viewing your posts?
    3. Your total amount of posts + how many posts you’ve made over the last 7 days.
    4. How many impressions, reach, profile views and website clicks you have received over the last 7 days + what days did you have those impressions.
    5. What percentage of your followers are male or female.
    6. What is the age range of your followers?
    7. The top 5 cities and countries that visit your profile.
    8. What days and what time your followers are engaging with you.
    9. Who is viewing your stories?
    10. Who is viewing your promotions?

Target Demographic on Instagram

This data is super important since it helps determine the demographic that’s attracted to your Instagram page and if they match your target demographic. 

It also helps double check to see if you’re posting enough, or at the right times. All this data is aggregated into one place, with promotional data and campaign success outlined, too.

It’s all there. 

Ad for Instagram Story
Instagram Story Ads allow you to “Swipe Up” and send viewers to an exterior landing page

3. Instagram Ads

Create promotions with Instagram Ads that will reach users inside of the platform. These promotions help brands or profiles get in front of the right people, at the right time. Ads can be run simultaneously on Facebook, giving you extra bang for your buck. This is possible since each Instagram account is also connected to Facebook Business Pages, and Facebook owns Instagram. It’s a no-brainer!

Instagram can also create audiences for you, or you can choose exactly who you want your target to be. Create an array of ads, just like Facebook, and get your brand noticed immediately!

Types of Ads:

  1. Photo
  2. Video
  3. Carousel- which is a series of pictures and/or videos
  4. Stories

How do I change my personal account to a business account?

  1. Go to your profile from the mobile app and tap Settings.
  2. Tap Account. 
  3. Tap Switch to Business Profile/Professional Account and select the Facebook Page you’d like to associate with your Business Profile on Instagram with.
  4. Make sure your profile is set to Public. Note: Private accounts can’t switch to Business Accounts.
  5. On the Set Up Your Business Profile page, review your business’s contact information, make any changes and tap Done.

Now you’re all set! Depending on how frequently you post, comment, like and engage with your audience, depends on how quickly your data is ready to view. Usually, you can see it over the next few days.

Need more help? Add a comment below, contact us, or continue reading here.

19 responses to “How to Convert Your Personal IG Profile to a Business Profile

Posted by Jonna

When I click to create a business profile it wants me to create a name. When I do it tells me that that name is already in use by Facebook. It is my page. I just want to link my existing Instagram to my new Facebook business page. How do I do this. I don’t receive any other options when I attempt to change to a business profile in Instagram.

Posted on November 21, 2018 at 12:06 pm

Posted by Viv

Is there any way you can tell me how to change a business profile to a private account? Also there’s no option for “Business Profile” why is it so hard to fix this…. HELP

Posted on June 11, 2019 at 12:09 am

Posted by Jailyn Glass

Hi Viv,

Instagram does not allow private Business Profile Accounts. Business accounts should be public facing for all visitors to freely learn about the business, therefore you would have to switch to a Personal Account to make it private. If you need further assistance, please contact us through this form –

Posted on June 12, 2019 at 9:15 am

Posted by Lisa

Hello. I followed your steps to switch to a business account. However, when i tap the gear, there is no option for Business Account. The only options listed are: Change Password, Nametag, Authorized Apps, Notifications, Privacy and Security, Logout, and Cancel.

Has Instagram changed things since this article was written?

Posted on July 16, 2019 at 10:26 am

Posted by Lisa

There is no Business option when I click the gear symbol on my instagram profile.

The listed options are: Change Password, Nametag, Authorized Apps, Notifications, Privacy and Security, Logout, and Cancel.

Has Instagram changed since this article was written?

Posted on July 16, 2019 at 10:34 am

Posted by Jailyn Glass

Hi Lisa,

Instagram makes many changes to their platform, but we’ve updated our post. You should find your Business Account switch under Account in the Settings.

Posted on July 16, 2019 at 12:21 pm

Posted by hi

under settings and accounts, it will say “get more tools”. Click that and it will allow you to change it into a business account.

Posted on July 17, 2019 at 10:28 am

Posted by Jailyn Glass

Thank you for sharing. This is another way to access the Business Profile feature. Every Instagram Account is different, and this is just another variation of that.

Posted on July 18, 2019 at 8:40 am

Posted by Twan Sullivan

Good morning, I have switched my personal account to a business account and has changed my settings from private to public but do I leave my personal photos or do I delete them off since it’s now s business page?

Posted on July 20, 2019 at 10:29 am

Posted by Anthony

I have the same issue, when I click the gear (settings), there is no option to switch to business account. Wondering if I have to have likes or if the account can’t be a brand new one?

Posted on August 6, 2019 at 7:59 pm

Posted by Rhoades

Followed both set of instructions / however when I tap the gear I only see the following: (I don’t see the option to switch to Business Account)

Edit Profile
Change Password
Privacy and Security
Login Activity

Authorized Apps

Help Center
Report a Problem

Posted on August 20, 2019 at 10:34 am

Posted by Jailyn Glass

Hello Lisa,

When you tap the gear icon for Settings, there should be an Account button. From there, you will choose the type of account you want to switch to.

Posted on August 21, 2019 at 9:23 am

Posted by Jailyn Glass

Hi Twan,

That decision is completely up to you. If the old images do not align with the business, it’ll be best to archive or delete them. Hope this helps!

Posted on August 21, 2019 at 9:25 am

Posted by Jailyn Glass

Hi Anthony,

Once you go into Settings, are you clicking the Account tab? If not, you will want to click that to find the account types. Did you just create your account?

Posted on August 21, 2019 at 9:26 am

Posted by Jailyn Glass

Hi Rhoades,

Instagram Profile settings vary account to account. Make sure that once you go into Settings, that you are clicking Account. Under the Account, you will see these as the first three options: Saved, Close Friends, and Language. You should not see Edit Profile if you do, you are in the wrong spot.

Hope this helps!

Posted on August 21, 2019 at 9:30 am

Posted by Deni

Account is not available anywhere in settings.

Posted on August 25, 2019 at 7:18 pm

Posted by Jailyn Glass

Are you looking at your Instagram Settings from the mobile app or desktop? You will need to look at the Settings from the mobile app.

Posted on August 26, 2019 at 12:42 pm

Posted by Angelic

I switched my instagram account into business one but on my bio it doesn’t say nothing or showing like ‘artist’ or the one i chose

Posted on September 3, 2019 at 1:28 pm

Posted by Jailyn Glass

Hi Angelic,

Not sure why it’s not showing the title you chose. Give it some time to update – if it doesn’t, contact Instagram Support. There isn’t much we can do to change Instagram’s platform. Thank you for reading and commenting!

Posted on September 3, 2019 at 2:21 pm

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