Having an online presence and social media platforms are crucial to business success. An online presence helps businesses reach their audiences, attracts new customers, and increase brand awareness. To ensure you have the right presence that’s executed properly, businesses need a mobile-friendly and SEO optimized website that is easy for use and for your audience to find.

Businesses hire web development companies to create a website useful to their audience to solve this issue. With so many options to consider, choosing a web development company can be difficult.

TM shares how potential customers can weigh very important decisions with a Decision Matrix model.

What is a Decision Matrix?

A Decision Matrix model helps businesses select the best option for a significant decision. This model also prioritizes tasks, problem-solves, and crafts arguments to defend a decision you’ve already made. TM will discuss how this model works to narrow down to a decision and reviews the necessary criteria you need for your decision.

When to Use a Decision Matrix:

The weighted Decision Matrix model is great to use when:

  • A list of options is narrowed down to one choice
  • The decision is on the basis of several criteria demands
  • The list of options reduces to a manageable number by list reduction

Customers use this model for situations when:

  • They want to improve their opportunity or problem
  • Only one solution or problem-solving approach is implemented
  • Only one new product is developed

4 Steps to Use a Decision Matrix

To yield the decisions necessary, here are four important steps to consider when using a weighted Decision Matrix. The weight implies some factors are of higher importance than others.

Identify the Strategic Importance

Businesses have to identify how important the task at hand is. This section can include their products, services, process steps, projects, and/or potential solutions. These features go at the top of the matrix.

Identify its Contribution

After listing the important features, create a clear and common understanding of each list item and criteria to meet. The criteria should be written so that a high score for each is favorable and a low score represents an unfavorable result.

Plot & Review List on the Matrix

Once the task makes it through all the criteria, list the task on the matrix. Using the category options and rankings, you can plot the task where it belongs in importance. When plotting on the matrix, rank important factors of the project with the most weight. This way, you can accurately make decisions over choices. You can use this rating scale to make your decision:

Rating Scale:

  1. Inadequate, non-responsive
  2. Answers incomplete, lacking
  3. Adequate, meets minimum requirements, no special insights
  4. Better than adequate, insightful, exceeded expectations
  5. Superior, excellent response, couldn’t do better

Total the Scores

To find scores, multiply the scores for each decision by weighing factor. You can total the scores and analyze the results to find out which feature is most important.

We make decisions every day and making sure you have everything you need on your website shouldn’t have to be one of them. Use a decision matrix to weigh the most important features to gain more success for your business.

Download TM’s Decision Matrix worksheet! After you finalize your decision using this workout, leave us a comment below to tell us about your experience

Ready to Work with TM after Weighing Factors?

TM brings your important factors for your business to life. Contact us today to get started on a proposal for your project.

Recommended Read: Attribution Models for Marketing & When To Use Them

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