Not too long ago I was sitting in our conference room trying to convince clients that Instagram was going to be the next big thing. “Trends are showing the platform’s popularity is rising. It won’t be too long before you’ll be able to advertise on Instagram, as well!”

All I got that day was a blank stare. Seems like I need to work on my sales pitch.

Regardless of where you’ve decided to place yourself on social media, as a personal user or an Instagram advertiser, there’s no denying the popularity or effectiveness of Instagram. As a business owner and advertiser, there are a few easy things you can do to engage millennial’s and bump both online sales and brand recognition.

Instagram Influencer Takeovers

Obviously, whatever you do, don’t be like Fyre Media. Run your Instagram influencer campaigns right, with a defined marketing budget you stick to.

An Instagram influencer is an individual with a large following in a certain niche. One of my personal favorites is Morgan aka @the_southern_yogi. I’ve been following her for over two years now due to my own personal affinity and love for yoga. She’s the cutest Kentucky girl who’s always smiling and making beautiful, artistic shapes through her yoga. She frequently wears a brand called AloYoga, which is a yoga fashion company touting the tagline: “Performance yoga for studio to street.

southern yogi in paris “Last night in the city of love.
My heart (and belly) is very full.
Thank you Paris.

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