We have exciting news!
Websites today do so much more than they’ve ever been before! Gone are the days where a website holds only a smidgen of information. The days of making your website work for you are here!
Most people know they can sell their products with an e-commerce website, we won’t discuss that here. However, your website’s capabilities go far beyond that! That’s why we’ve made this list of some of the most helpful, and easily integratable, website software and applications out there!
One of the biggest reasons businesses are interested in having a website developed is for online exposure. Exposure (or brand recognition) is one of the most important parts of marketing function.
Online marketing is now a huge industry, with many businesses catching on to the fact that a website can become a powerful marketing tool when it’s properly invested in. That’s where marketing software comes in. Two of the biggest names in digital marketing are MailChimp and Pipedrive.
MailChimp is an expansive email marketing platform that allows you to create and send beautifully customized newsletters/updates, track and manage your mailing lists, and provides subscription analytics. Some of their many features are as follows:
- See subscriber details
- See who has opened your emails
- Track subscriptions
- Weed spam e-mail accounts from your mailing lists
- Design well-crafted newsletters
- Automate digital marketing efforts
The best part is that MailChimp can be seamlessly integrated with PipeDrive. PipeDrive is a web app that tracks your sales pipeline and spits out beautiful displays with comprehensive metrics. PipeDrive can give you an in-depth understanding of your business’ strengths and weaknesses. Some of the most useful features are as follows:
- Customized sales pipeline goals
- Goal tracking
- Tracks income on new deals and lost income on lost deals
- Figures out average lead to close time-frame
- Displays sales on each individual product or service
Both PipeDrive and MailChimp can be fully integrated together and into your website, effectively turning it into one of your most valuable marketing tools.
It’s no secret that social media is absolutely essential to establishing an online presence. Social Media alone is a separate and sound marketing investment that is quintessential to growing and developing a business online. Fortunately for you, a robust web app called Hootsuite integrates all your social efforts, allowing social interaction to and through your website.
Seriously, Hootsuite is so diverse in its features we could write an entire blog post on its features. First things first, you can manage your social networks from one place, scheduling and publishing posts to any and all of your social accounts. Did you read that right? In. One. Place. Gone are the days of having to switch between a bunch of different mobile apps and browser tabs.
Not only can you post and share from one place, you can engage with users using Hootsuite, as well. You can find out what people are saying about your brand and interact with your audience. Again, all in one place! Managing your social accounts this easily can take your efforts to the next level by saving an extraordinary amount of time.
Hootsuite also has social collaborating tools and in-depth social analytics that can be used by your social media management team. This tool elaborates on social metrics and provides the ability for people to collaborate on projects, schedule out and divvy up the workload, and analyze social data. With these tools, your business will be absolutely set up for success in social media.
Financial Tracking & Appointment Setting
Usually, a business website’s end goal is for a visitor to make a purchase or inquire about a service. Your website can allow users to do both.
If your goal is for a user to make a purchase, you’ll need to have an e-commerce website developed. That involves a little more than simple software. Many popular accounting programs, like QuickBooks, can be integrated into your website. You’ll be able to run your business online with amazing features like:
- Display inventory in real time (this allows your customers to see what’s in and out of stock)
- Automatically enter in new orders
- Extract data (like customer information) from your website to QuickBooks
- Track revenue, taxes, and fees
- Manage and process orders, refunds, and cancellations
- Track shipping costs and payment processor fees
QuickBooks integration is your one stop shop for your business accounting needs, integrating offline, and online activities into one place.
If you don’t sell tangible products, or maybe you offer services as well, your typical end goal will be to have some type of meeting or sign up. That’s where Booker comes in.
Booker integrates with your website and allows users to book an appointment, and then syncs that appointment to your calendar. Even better, Booker allows your users to setup an appointment through Facebook as well. And there’s many more features, just to name a few:
- Fully customized scheduling
- Check available time slots
- Schedule multiple meetings or classes
- Accept payments (if you’re selling a service or booking for classes, etc.)
- Can be integrated and set up for all employees to maintain and manage scheduling efforts for all employees
Since your website is linked to Booker through cloud services, this means schedules will be able to be updated and coordinated with your offline business as well. So if you book an appointment through a phone call or in person, Booker syncs that appointment to your website and blocks out that time slot so that you can’t be double booked. There. Scheduling conflicts avoided.
Each business is unique with its own sets of needs and challenges. There isn’t always a one-size-fits-all solution and that’s where customized web applications come in. What if the third party web applications we outlined above don’t fit your needs?
That’s where web development agencies like us come in. We can create custom software tailored directly to your business.
Custom Software Case Study
One of the most extensive web applications we’ve developed was for a non-profit specializing in business solutions and job training. Our client needed a comprehensive, interactive front end coupled with an elaborate back end. We developed the back end software with capabilities to be used by employees to manage day-to-day business services. These services ranged from employee and clientele records to events and more.
Because of the custom software that was built, the client could easily schedule and maintain class enrollment, current events, and employment opportunities. Customized databases were also created to store important information that employees rely on. The software we built tailored to a large variety of our client’s business needs, promoted workplace productivity, and allowed for a more streamlined workflow.
We know that the world wide web can be intimidating, especially when you’re just getting started. If you have a solid idea of what you want, that’s great! However, if you aren’t sure, don’t worry!
Let’s start a conversation. There’s nothing we love more than developing fully customized business web solutions!