You’ve been in business and maintained your website (to the best of your ability) for several years now. Perhaps lately you haven’t been seeing your usual great conversion rates, or there has been a dip in website traffic. You might have even noticed certain functionalities, such as a calendar plug-in or a form submission, keep breaking. A redesign of your website could be exactly what you need, but it can be difficult to finally pull the plug. If you’re pondering the question, you’ve found yourself in the right place. It’s time to give your website a fresh coat of paint!
Is your website responsive?
Did you know that there are more people accessing the Internet from mobile devices than from desktops or laptops? Having a mobile-friendly website is so important now, that Google even made mobile-friendly one of their ranking factors in 2015. It’s safe to say: if your website isn’t responsive, it’s definitely time for a redesign.
Responsive web design can increase conversion anywhere from 20-100%! Not only that, consumers have strong feelings towards responsive web design. 52% of smartphone users say a bad mobile experience will make them less likely to engage with a company.
You could also lose customers you already have. 50% of consumers say that even if they like a business, they find themselves buying from them less-often, simply because their websites aren’t mobile friendly. The lesson is clear- not only could you struggle with acquiring new customers, you could lose existing customers as well.
Website Simply Outdated?
If your site is older than 3-5 years, you probably should consider a redesign. Web technologies are constantly changing and in today’s connected world, you must stay current. Visitors form an opinion about your website in 0.05 seconds. (That’s not a typo.) You then have 10 seconds to capture your visitor’s attention and let them know what your business is all about. To put the icing on the cake, 75% of visitors judge a company’s credibility based on their website’s design. That’s an incredible amount of make-it or break-it moments in an unbelievably short amount of time. If your website doesn’t look fresh and well-maintained, it’s probably time for a redesign.
Things are Breaking!
An obvious, big red flag is when functionalities start breaking, especially if regular basis. If users find it difficult to navigate pages easily, or complete call-to-actions, chances are your abandonment rate could skyrocket.. Not only that, there’s a chance that they’ll give up on your company all together. Broken sites typically mean old coding, which indicates the site is old and hasn’t been properly maintained. Once things start breaking, it’s definitely time to consider a redesign.
If you think your site is golden, that’s fantastic! Just remember to keep your site properly maintained and it should last you 3-5 years, possibly more. If you’re unsure, or have decided that your site is in need of a design, feel free to contact us! There’s nothing we love more than designing and developing beautifully responsive, modern and custom websites that strategically incorporate SEO’s best practices.
Are you on social media? Are your accounts incorporated into your website? If you do use social media, great! If you don’t, you may want to reconsider your online marketing strategy! When a website prominently displays social sharing buttons, social shares can increase up to 700%. This only means more brand recognition and potentially higher SERP’s, since Google is including social media to their algorithms.
Since 78% of small businesses now get roughly 25% of new customers from social media, incorporating your social platforms into your website can only boost business. Because a major rule of remarkable branding is to be consistent, you’ll want to ensure that both your website and social media sites portray the same brand elements. A fresh, new redesign will allow you to do just that.
Site speed is an incredibly important factor to consider. An astonishing 40% of users will leave a website that takes longer than 3 seconds to load- an incredible loss. A slow website will also affect your search engine rankings because Google has also factored page speed into their algorithms.
There’s an immeasurable amount of information available explaining how slow load times have a significantly negative impact on businesses. If you have an eCommerce site, roughly 18% of consumers will abandon their shopping cart because of slow website. And, whether your website is an eCommerce site or not, 46% of users will not return to a website that performs poorly.
A good web development agency knows that site speed is important and will take it in to account when redesigning a website. When you increase your site speed, you’re encouraging visitors to peruse your site for a longer period of time. Therefore, you increase your chance to turn more visitors into solid conversions.
SEO Best Practices
Search Engine Optimization, or SEO, is the mysterious and ever-changing world of search. If your business hasn’t been focusing on maintaining and developing SEO best practices, now is the time to redesign your website with SEO in mind.
Organic search generates over 50% of all website traffic. That’s an incredible percentage, showing that investing in SEO is absolutely worth it. Since 75% of people only click links on the first page of search results, and more importantly, 60% of all organic clicks go to the top 3 organic results, it’s important to make sure you have an SEO strategy in place, and that your website design accommodates that strategy.
The way in which search engines rank websites has undoubtedly changed since their inception. To make sure you don’t miss out potential opportunities, you should talk to an SEO expert. We’ll help you develop a long-term SEO strategy to reach your web-related goals!
Contact Us today to get started!