The romance of it all..

Are you in love with every word written on the page? Does your blog truly have meaning to you? Are you passionate about it?

“There is nothing to writing. All you do is sit down at a typewriter and bleed.” –Ernest Hemingway

We give ourselves deadlines and goals. Week after week and month after month, we churn out content for our audience. The romance in writing is brought forth by the ability to create, day after day and week after week, and to be just as passionate about the last blog we’ve written as we were the first. But, how?

Topic ideation

After months or years of writing blog posts, losing inspiration is inevitable. It happens to everyone, in every line of work, at some point in time. It’s why we go away on vacation, attend seminars; it’s why you’re reading this post right now. As with anything, its most exciting in the beginning- we’re full steam ahead with ideas and excitement pouring out of us. Fast forward hundreds of blog posts later and your writing may seem more like a task then the passionate craft you once knew.

This is how you know it’s time to take a step back, take a deep breath and remind yourself of why you were so passionate about writing in the first place. Dig deep and think about what really matters to you. If you’ve been writing this long, chances are you don’t even need to come up with your target audience; you already know them. They’ve been with you this entire journey and it’s time you thank them for that. It’s time to write the perfect blog post. So, choose your topic.

Back to Your Roots

Grab a pen and paper. Lay out your research and create a visual model of what you want to say. It’s okay to mess up a few times, to scribble out what you’ve written and start over. Take your time. If your creative juices have been dormant, it may take a few tries to get them flowing again.

Once you’ve outlined your key messages, you can start to craft your introduction. Being a seasoned blogger, nobody has to tell you how important the introduction of your blog is. In the first 3-4 sentences, your reader has already decided if they’re going to wade in any deeper or if the waters are just too cold.

“Either write something worth reading or do something worth writing.” –Benjamin Franklin

If you’re unsure where to start try utilizing a template of sorts- you can even create your own. SocialTriggers has a blog post model (shown below) that offers a blueprint to help you get started. Pin it next to your desk, color it, doodle on it; whatever helps you best. But remember, this is just to help you get started. Don’t let a template stunt your creativity- you’re allowed to color outside the lines, too.

Perfect Blog Post


After your topic ideation and back-to-your-roots organization is complete, there’s nothing else to do except to write. Thankfully, we’re not forced to peck away in front of a typewriter anymore, but Hemingway’s words couldn’t be truer. Let the words pour out without worrying about being perfect. Say what you need to say and run through your edits later. When you’re passionate about what you’re writing, it’ll show through to your reader. You’ll be able to create that intended emotional connection without even trying. It’s part of the romance of writing.

You can take one more step further and give your work to someone else for editing (not something I’m always comfortable doing, I’ll admit). However, it’s amazing how someone else can come up with a way to word your sentence the precise way you had intended. That fresh perspective could be exactly what you need to push your piece over the finish line. It doesn’t mean what you wrote was wrong- two heads are simply better than one!

Complete your finishing touches; make the post pretty, include images that highlight what you’ve written, optimize SEO and breathe. You’ve written the perfect blog post and you’ve restored your inspiration. Time for a glass of wine, or at least a high-five.



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